Associate Marketing Manager, SEA/ Marketing Manager, SEA

Ralph Lauren; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prestigious retail brand is seeking a Marketing Manager to oversee the development and execution of marketing and public relations strategies in Singapore. The role involves managing PR agencies, executing marketing campaigns, and handling communication channels. Candidates should have at least 7 years of marketing experience in the luxury retail sector, strong organizational and communication skills in English, and a willingness to travel. Proficiency in Mandarin is a plus.

Qualifications

• Minimum 7 years relevant marketing experience with leading retail brands.
• Strong experience in marketing and PR planning in luxury retail industry.
• Willingness to travel frequently for business purposes.

Responsibilities

• Oversee and manage PR agencies and vendors.
• Plan and execute seasonal marketing campaigns.
• Manage customer communication channels and marketing budget.

Skills

Marketing experience

Public Relations expertise

Strong organizational skills

Communication skills in English

Proficiency in Mandarin

Education

Degree in Marketing and Communications

Job description

Job Purpose

Responsible for the overall development and implementation of strategic marketing and public relations plans for SEA for brand positioning and sales growth.

Key Responsibilities

A. Public Relations

• Oversee and manage agencies and vendors in press/social and KOL strategy development
• Oversee and manage the effective use of press samples ensuring maximum coverage
• Develop strategic plans to maximize online and offline PR coverage
• Oversee and manage owned social media calendar, postings and recaps
• Oversee and ensure timely consolidation and submission of all press recaps to global and regional offices
• Manage the development of seasonal press kits, product launch kits
• Ensure that all external communications are on brand and consistent with the company language
• Any other ad-hoc duties

B. Marketing

• Planning, developing and executing marketing plans and seasonal marketing campaigns
• Effectively plan and manage all seasonal collateral’s order and distribution
• Oversee and manage all customer communication channel calendar – instore visual and video changeover calendar, print collaterals
• Support the management and monitoring of the marketing budget, ensuring effective allocation of resources and tracking expenditures
• Constantly be kept up to date with market trends, consumer needs, and competitive landscape to support in strategy formulation
• Provide support and guidance for all wholesale partners in their marketing efforts

C. Media

• Oversee paid and non-paid media placement calendar and ensure timely submission of assets

Requirements

• Preferably holding a Degree in Marketing and Communications
• Minimum 7 years or above solid and relevant marketing experience with leading retail brands
• Strong experience in marketing, PR planning and execution in luxury retail industry will be an advantage
• Strong organization and communication skills in English
• Frequent liaising with regional counterparts from Greater China region, business partners, and vendors based in China and Hong Kong. Proficiency in Mandarin will be an advantage.
• Willingness to travel frequently for business purposes
• Flexible, able to navigate complexity and resourceful when faced with challenges and ambiguity