Associate Manager, Loyalty and Marketing

Razer; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A global gaming company in Singapore is seeking an experienced Associate Manager, Loyalty and Marketing to enhance Razer Silver, their global loyalty currency. This role involves strategic planning and execution of loyalty and marketing campaigns, requiring a strong background in CRM and campaign management. Ideal candidates should have 5-7 years of relevant experience, excellent analytical skills, and a passion for gaming. This position combines both strategic and hands-on responsibilities, as well as collaboration across diverse teams globally.

Benefits

Great Place to Work certification

Health benefits

Career growth opportunities

Qualifications

• 5-7 years of experience in CRM, loyalty marketing, and/or campaign management, preferably in tech, e-commerce, or gaming.
• Strong command of CRM platforms with audience segmentation and content deployment experience.
• Proficiency in Excel or BI dashboards.

Responsibilities

• Plan and execute global Razer Silver campaigns to drive engagement and retention.
• Oversee communication campaigns ensuring alignment with loyalty initiatives.
• Identify and manage strategic partnerships to enhance Razer Silver.

Skills

CRM experience

Campaign management

Project management

Analytical skills

Communication skills

Passion for gaming

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Excel

Job description

Joining Razer

will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is seeking a highly motivated and detail-oriented Associate Manager, Loyalty and Marketing to support the growth and performance of Razer Silver, our global loyalty currency. This role blends loyalty marketing, CRM operations, and campaign management to drive engagement, retention, and lifetime value across Razer’s ecosystem. The ideal candidate is both strategic and hands-on, able to plan, execute, and optimize global campaigns while collaborating with cross-functional teams across markets.

Marketing Campaign Planning and Operations

• Plan, coordinate, and execute global Razer Silver earn and redemption campaigns, ensuring on-brand delivery and timely launch.
• Work cross-functionally within the Razer Gold marketing team, as well as Razer.com, and Razer Stores to align loyalty initiatives with business goals.
• Manage creative asset requests, content QA, deployment timelines, and stakeholder alignment.
• Handle weekly and monthly performance reporting, analyzing campaign outcomes and optimizing future plans.
• Collaborate with data and product teams to evaluate campaign ROI, conversion and user growth.

CRM and Member Engagement

• Oversee email and on-site communication campaigns, including segmentation, creative briefing, testing, deployment, and reporting.
• Partner with local markets and creative teams to deliver personalized, localized, and high-performing content across markets.
• Optimize messaging and automation flows through data-driven insights to improve engagement and conversion metrics.
• Ensure CRM campaigns align with loyalty initiatives and key product or seasonal launches.

Partnerships and Co-Marketing

• Identify, negotiate, and manage strategic and co-marketing partnerships that enhance the Razer Silver ecosystem.
• Support outreach and collaboration with external brands, publishers, and platforms to drive awareness and user engagement.
• Coordinate creative approvals, partner deliverables, and campaign fulfilment.
• Manage post-campaign performance tracking and reporting to ensure partnership ROI and long-term value.

Loyalty Economy and Strategy

• Support the Senior Manager, Loyalty & Marketing in maintaining the overall health of the Razer Silver economy, ensuring campaigns contribute to sustainable earn-burn ratios and ecosystem balance.
• Provide analytical and operational support in linking campaign planning with broader loyalty strategy and business objectives.
• Consolidate insights on member engagement, breakage trends, and redemption behavior to inform strategic decisions.
• Assist in preparing business cases, presentations, and reports for leadership discussions.

Pre-requisites

• Bachelor’s Degree in Marketing, Business, or related field.
• 5-7 years of experience in CRM, loyalty marketing, and/or campaign management, preferably in tech, e-commerce, or gaming.
• Hands-on experience and strong command of CRM platforms (e.g., Salesforce Marketing Cloud, or similar), including audience segmentation, content deployment, and performance tracking.
• Strong project management and stakeholder coordination skills.
• Analytical mindset with proficiency in Excel or BI dashboards.
• Excellent written and verbal communication skills.
• Passion for gaming, digital engagement, and loyalty innovation.

Equal Opportunity Employer

At Razer, we believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.