Assistant Marketing Manager

SSG HOTELS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A luxury hotel group in Singapore is seeking a marketing professional to enhance its brand presence. Responsibilities include managing social media, coordinating events, and developing marketing campaigns. Applicants should have strong skills in content creation and market analysis. The position offers comprehensive health benefits and discounts, fostering a dynamic work environment.

Benefits

Discounts on F&B and room rates

Access to personalized learning experiences

Comprehensive health insurance

Yearly staycation

20% off at restaurants and bars

Qualifications

• Proven experience in managing social media channels effectively.
• Ability to create engaging content for various platforms.
• Experience in developing marketing strategies.

Responsibilities

• Be a brand guardian for The Garcha Group, setting the tone for all communication.
• Create and execute social media calendars for platforms like Facebook and Instagram.
• Monitor competitors' online marketing programs.

Skills

Social media management

Content creation

Graphic design

Market analysis

Job description

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all of which are franchised under Marriott International—the world’s largest and most prestigious hotel company.

Marriott Hotels:

• Duxton Reserve Singapore, Autograph Collection
• Maxwell Reserve Singapore, Autograph Collection
• The Vagabond Club, a Tribute Portfolio Hotel
• The Serangoon Club, a Tribute Portfolio Hotel

Restaurants & Bars:

• Yellow Pot, Anouska's (Duxton Reserve)
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)
• The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• Discounts on F&B and room rates in 8,700+ hotels worldwide for you and your eligible family members
• Access to the “Global Learning + Development” tool for personalized learning experiences
• Comprehensive health insurance plan with Raffles Insurance, with upgrade options at subsidized rates
• 2-night yearly staycation with all meals and beverages in any of the four Garcha Group hotels in Singapore
• 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone and look & feel of all communication.
• Create and execute social media calendar for platforms such as Facebook and Instagram.
• Create and execute EDM schedules.
• Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
• Plan and coordinate a yearly schedule of marketing events and campaigns.
• Coordinate and execute marketing campaigns for rooms and F&B at the property level, enabling customized marketing.
• Organize photography, videography, and editing for marketing needs.
• Maintain and update Marriott and hotel/F&B websites' content to ensure it is current and on-brand.
• Create and manage graphic collateral assets across all departments and hotels.
• Coordinate PR events and maintain relationships with PR agencies and partners.
• Develop and maintain relationships with influencers through scheduled invitations and hosted events.
• Respond to marketing and influencer opportunities via email within 24 hours.
• Stay updated on online market trends and developments.
• Monitor competitors’ online marketing programs.
• Identify online marketing opportunities to increase brand and hotel awareness.
• Drive traffic and conversions for the F&B website, ensuring relevant offers and results.
• Maintain and optimize website content and SEO strategies.
• Utilize Marriott digital tools and channels effectively to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through engaging, compliant content.
• Develop social media campaigns to enhance the hotel’s online presence and engagement.

Other Projects/Responsibilities:

• Identify additional online marketing opportunities.
• Monitor market trends and competitors’ strategies.
• Support digital/online initiatives and develop annual digital marketing strategies.
• Produce media marketing content such as videos and prints.