Assistant Marketing Manager

Adecco Personnel Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a marketing professional to plan and execute integrated marketing campaigns across various channels. You will manage social media strategies, ensure brand consistency, and lead visual merchandising initiatives. The ideal candidate should have strong experience in marketing operations and the ability to analyze campaign performance effectively. This role requires creativity, strategic thinking, and a passion for brand development.

Responsibilities

• Plan and execute integrated marketing campaigns across online and offline channels.
• Manage social media strategy, content development, and community engagement.
• Ensure consistent brand identity and messaging across all channels.
• Lead visual merchandising and trade marketing activities.
• Develop marketing collateral for Singapore and Malaysia.
• Oversee day-to-day marketing operations with agencies and vendors.
• Analyze campaign performance to refine strategies and improve ROI.

Job description

Key Responsibilities:

• Plan and execute integrated marketing campaigns and brand activations across both online and offline channels.
• Manage social media strategy, including content calendar planning, content development, and community engagement.
• Ensure consistent brand identity, tone, and messaging across all touchpoints.
• Lead visual merchandising and trade marketing activities for retail stores, distributors, and showroom environments.
• Develop, adapt, and localize marketing collateral suitable for Singapore and Malaysia markets.
• Oversee day-to-day marketing operations, coordination with agencies, suppliers, and vendors.
• Analyze campaign performance and consumer engagement to refine strategies and improve ROI.