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A leading beauty firm in Singapore is seeking an experienced professional to support the Brand Manager in developing and executing e-commerce and marketing strategies. The role involves planning online campaigns across platforms like TikTok and overseeing visual merchandising. Candidates should have a Bachelor's degree, at least 5 years of experience in the beauty industry, and strong analytical skills. Proficiency in tools like Salesforce and Power BI is essential, along with excellent communication skills in English.
Support the Brand Manager to develop and execute integrated e-commerce and marketing strategies that drive growth and achieve business objectives.
Lead planning and implementation of online campaigns and promotional mechanics across platforms such as TikTok, company website, and departmental stores e-commerce sites.
Oversee visual merchandising for all online channels to ensure brand consistency and impact.
Champion data-driven decision-making by leveraging advanced analytics to optimize performance and guide strategic initiatives.