Assistant Marketing Manager

IQPC WORLDWIDE PTE LTD; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A global B2B events company in Singapore is seeking an Assistant Marketing Manager to oversee innovative campaigns across various industries. Responsibilities include planning digital marketing strategies, managing PPC campaigns, and collaborating with internal departments. The ideal candidate holds a degree in Marketing or Communications with exceptional communication skills and creative problem-solving abilities. This role offers a hybrid working arrangement and opportunities for personal growth.

Benefits

Centrally located

Hybrid Working Arrangement

Great Working Environment with growth opportunities

Qualifications

• Degree in Marketing or Communications or relevant work experience.
• Exceptional interpersonal skills and team collaboration.
• Strong verbal and written communication abilities.

Responsibilities

• Plan and execute B2B marketing campaigns.
• Develop social media strategies and manage PPC campaigns.
• Create innovative digital marketing plans.

Skills

Interpersonal skills

Communication (verbal and written)

Creative problem-solving

Organisational skills

Analytical skills

Basic graphic design (Canva or Photoshop)

Education

Marketing or Communications Degree

Job description

• Centrally located
• Hybrid Working Arrangement
• Great Working Environment with growth opportunities

About the job:

We are looking for a creative and commercially minded Assistant Marketing Manager to manage campaigns across our large portfolio of global B2B events in a variety of industries, including Renewable Energy, Oil and Gas, Shared Services, Customer Experience, and Contact Centres.

IQPC provides business executives around the world with tailored practical conferences both online and physical, large-scale events and topical workshops, keeping them updated with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global base of best practices to produce an unrivalled portfolio of conferences; our large-scale conferences are market-leading “must attend” events for their respective industries.

The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. See our website for further details: https://www.iqpc.com or https://careers-iqpc.com/our-culture/meet-our-people

Key responsibilities and accountabilities:

As an Assistant Marketing Manager, you will be responsible for the planning, implementation and execution of innovative B2B marketing campaigns, focusing on Digital Campaigns such as B2B social media strategies, management of PPC / advertising campaigns.

Responsibilities include:

• Creating and executing innovative digital marketing plans, deploying online direct marketing tactics
• Using a full range of online marketing tactics including social media, online PR & SEM
• Promoting tailored content to generate quality leads
• Formulating communications strategies, including persuasive copywriting
• Undertaking ongoing analysis of marketing campaigns to ensure targets for revenue and lead generation are met
• Working closely with internal departments to achieve project objectives
• Working with external vendors such as Media Partners to amplify marketing outreach
• Assisting with CRM systems to build qualified segments and schedule EDMs
• Oversee database growth through data mining services and market intelligence software

Required skills and competencies:

• Marketing or Communications Degree or equivalent work experience
• Exceptional interpersonal skills and a true team-player
• Excellent communicator, verbal and written
• Creative problem-solver, effective decision maker
• Outstanding organisational, prioritisation and multi-tasking skills
• Detail-focused and analytically inclined
• Self-driven, results-oriented, with a positive outlook
• Basic graphic designing experience using Canva or Photoshop is preferred