Assistant Marketing Manager

IQPC WORLDWIDE PTE LTD; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

A global B2B events company in Singapore is seeking an Assistant Marketing Manager to oversee the planning, implementation, and execution of innovative digital marketing campaigns. The ideal candidate will possess a Marketing or Communications Degree and have excellent communication and interpersonal skills. Responsibilities include managing PPC campaigns, promoting tailored content, and collaborating with internal teams. The role offers a hybrid working arrangement and opportunities for growth in a supportive culture.

Benefits

Great Working Environment

Hybrid Working Arrangement

Growth Opportunities

Qualifications

• Degree in Marketing or Communications or equivalent work experience.
• Exceptional interpersonal and communication skills.
• Creative problem-solver and effective decision maker.

Responsibilities

• Plan and execute B2B marketing campaigns focused on digital channels.
• Create innovative online marketing plans including social media.
• Analyse marketing campaign performance to meet revenue targets.

Skills

Interpersonal skills

Communication skills

Creative problem-solving

Organisational skills

Analytical skills

Graphic designing (Canva/Photoshop)

Education

Marketing or Communications Degree

Job description

• Centrally located
• Hybrid Working Arrangement
• Great Working Environment with growth opportunities

About the job:

We are looking for a creative and commercially minded Assistant Marketing Manager to manage campaigns across our large portfolio of global B2B events in a variety of industries, including Renewable Energy, Oil and Gas, Shared Services, Customer Experience, and Contact Centres.

IQPC provides business executives around the world with tailored practical conferences both online and physical, large-scale events and topical workshops, keeping them updated with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global base of best practices to produce an unrivalled portfolio of conferences; our large-scale conferences are market-leading “must attend” events for their respective industries.

The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. See our website for further details: https://www.iqpc.com or https://careers-iqpc.com/our-culture/meet-our-people

Key responsibilities and accountabilities:

As an Assistant Marketing Manager, you will be responsible for the planning, implementation and execution of innovative B2B marketing campaigns, focusing on Digital Campaigns such as B2B social media strategies, management of PPC / advertising campaigns.

Responsibilities include:

• Creating and executing innovative digital marketing plans, deploying online direct marketing tactics
• Using a full range of online marketing tactics including social media, online PR & SEM
• Promoting tailored content to generate quality leads
• Formulating communications strategies, including persuasive copywriting
• Undertaking ongoing analysis of marketing campaigns to ensure targets for revenue and lead generation are met
• Working closely with internal departments to achieve project objectives
• Working with external vendors such as Media Partners to amplify marketing outreach
• Assisting with CRM systems to build qualified segments and schedule EDMs
• Oversee database growth through data mining services and market intelligence software

Required skills and competencies:

• Marketing or Communications Degree or equivalent work experience
• Exceptional interpersonal skills and a true team-player
• Excellent communicator, verbal and written
• Creative problem-solver, effective decision maker
• Outstanding organisational, prioritisation and multi-tasking skills
• Detail-focused and analytically inclined
• Self-driven, results-oriented, with a positive outlook
• Basic graphic designing experience using Canva or Photoshop is preferred