Assistant Manager/Senior Assistant Manager (Product Marketing)

NATIONAL UNIVERSITY OF SINGAPORE; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking a full-time Product Marketing professional for its education programmes. The role involves developing marketing strategies, executing multi-channel campaigns, and utilizing data analytics for performance tracking. Applicants should have a Bachelor's degree in Marketing or Business and 5–7 years of relevant experience, especially in higher education. Strong analytical skills and familiarity with CRM tools are essential. This is an opportunity to contribute to the growth of educational offerings and enhance student recruitment.

Qualifications

• 5–7 years of responsible experience in marketing, preferably in higher education.
• Experience in a marketing or communications agency is advantageous.
• Strong analytical skills with CRM experience.

Responsibilities

• Develop marketing strategies for education programmes.
• Support go-to-market strategies for growth markets.
• Track and report on marketing and recruitment KPIs.

Skills

Marketing strategy development

Data analytics

Campaign execution

Sales enablement

Education

Bachelor's degree in Marketing, Business, or a related discipline

Tools

Salesforce CRM

Google Analytics

Job description

Interested applicants are invited to apply directly at the NUS Career Portal

Your application will be processed only if you apply via NUS Career Portal

We regret that only shortlisted candidates will be notified.

Job Description

We are seeking to appoint a full-time Product Marketing (Education Programmes) professional to support the continued expansion of SSHSPH’s education programme portfolio. As the School scales its postgraduate education offerings, this role will provide dedicated marketing capability to drive market-facing strategy, strengthen programme positioning, and translate demand into increased enrolment and revenue growth.

Duties & Responsibilities

1. Integrated Marketing

• Develop and implement marketing strategies for SSHSPH’s education programmes, translating School-level objectives into actionable annual marketing plans, campaign calendars, KPIs, and budgets.
• Plan and execute integrated, multi-channel marketing campaigns across print and digital advertising, search engine marketing (SEM), social media, events, and content marketing.
• Contribute to programme positioning and market research to ensure clear, differentiated, and relevant messaging across target audiences, including local and regional markets.

2. Go-to-Market Strategy

• Support the development and execution of go-to-market (GTM) strategies for priority growth markets, including China, India, and Southeast Asia.
• Collaborate with programme teams and creative agencies to localise programme positioning, messaging, and value propositions for each market.
• Plan and support market-facing activities such as webinars, information sessions, education fairs, and targeted outreach campaigns tailored to prospective students in each region.

3. Data Analytics, Performance Tracking, and Optimisation

• Track, analyse, and report on key marketing and recruitment KPIs, including leads, funnel conversion, segment adoption, and campaign performance.
• Use Salesforce CRM to support end-to-end education marketing and recruitment activities, including lead capture, lead nurturing, campaign tracking, and applicant journey management.
• Leverage Salesforce data and analytics insights to inform targeting, personalise communications, and optimise campaign performance across priority programmes and markets.

4. Sales Enablement and Recruitment Support

• Support admissions and programme teams with marketing-led sales enablement materials to strengthen lead nurturing, improve conversion rates, and support enrolment outcomes.
• Respond to prospective student enquiries received through marketing channels in a timely and professional manner, in coordination with admissions teams where appropriate.

Qualifications

• A recognised Bachelor’s degree in Marketing, Business, or a related discipline.
• At least 5–7 years of progressively responsible experience in marketing, preferably within higher education, healthcare, professional services.
• Prior experience working in a marketing or communications agency, including exposure to campaign planning, client servicing, and multi‑channel execution, will be an advantage.
• Strong analytical and data‑driven mindset, with hands‑on experience using CRM and analytics platforms (for example, Salesforce, Google Analytics, or equivalent) to track performance and optimise campaigns.
• Familiarity with the Chinese market, including digital platforms, audience behaviour, or education marketing landscapes, will be a strong advantage.