Assistant Key Account Manager, Modern Trade

Suntory Holdings Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A multinational beverage company in Singapore is looking for an Assistant Key Account Manager to drive growth within Modern Trade accounts such as Sheng Siong and Giant. The role involves managing strategic account initiatives, performance tracking, and collaborating with cross-functional teams. Candidates should possess a Bachelor's degree and have 3-5 years of experience in sales or account management. This position offers exposure to key retailers and a supportive environment for personal and career growth.

Benefits

Medical and insurance coverage

Collaboration with iconic brands

Career progression opportunities

Qualifications

• 3–5 years of experience in Sales or Key Account Management in Modern Trade.
• Strong analytical skills to interpret sales and inventory data.
• Proficiency in MS Excel and PowerPoint.

Responsibilities

• Support end-to-end management of Modern Trade accounts.
• Assist in developing and executing Joint Business Plans.
• Track sales performance and identify growth opportunities.
• Prepare sales forecasts and collaborate with Supply Chain.

Skills

Analytical skills

Communication skills

Stakeholder coordination

Organizational skills

Detail-oriented

Proactive

Adaptability

Education

Bachelor’s degree in Business, Marketing, or Sales

Tools

MS Excel

PowerPoint

Job description

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of \"Growing for Good\", \"Yatte Minahare\" (the spirit of bold ambition), and \"Giving Back to Society\", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Singapore, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health,wellness, andenriching lives. With a legacy deeply rooted in innovationandnatural science, we deliver high-qualityhealth enrichment andfunctional beveragestailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting‑edge research with a profound respect for nature to support holistic well‑being — from the inside out.

Who We Are

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena– the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S®– a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon– a refreshing lemon‑flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

BOSS Coffee – Japan’s iconic ready‑to‑drink coffee brand, crafted with precision, bold flavor, and a commitment to quality.

About your role

As an Assistant Key Account Manager (Modern Trade), you play a critical role in driving sustainable growth for the Health Enrichment and Beverage category- BRAND’S®, Ribena, CC Lemon, Boss Coffee portfolio within Modern Trade accounts- Sheng Siong, Giant, Cold Storage and Prime . Working closely with the Key Account Manager and cross‑functional teams, you support strategic account initiatives, commercial planning, and flawless in‑store execution to deliver sell‑out, profitability, and strong customer partnerships.

This role offers hands‑on exposure to key retailers, commercial decision‑making, and end‑to‑end Modern Trade operations in a fast‑paced FMCG environment.

Role Type: Individual Contributor
Reporting Line Manager: Key Account Manager
Peers: 1 x Assistant Key Account Manager (managing Fairprice, 7‑Eleven)
Key Account: Sheng Siong, Giant, Cold Storage and Prime

Compensation and Benefits:

• Medical and insurance coverage

What You'll Do

• Support end‑to‑end management of assigned Modern Trade accounts, including planning, execution, and performance tracking.
• Assist in developing and executing Joint Business Plansto achieve sales and growth targets.
• Track sales performance, sell‑out, inventory, promotion effectiveness, and identify opportunities for growth.
• Support commercial discussions on promotions, pricing, and visibility, in line with approved strategies.
• Prepare sales forecasts and collaborate with Supply Chain to ensure healthy stock levels and service performance.
• Coordinate the planning and execution of trade promotions, product launches, and visibility initiatives.
• Work closely with field operations and merchandising teams to ensure in‑store execution excellence, including planogram, pricing, and promotional compliance.
• Prepare performance reports, business reviews, and presentation materials for internal and customer meetings.
• Collaborate cross‑functionally with Sales, Marketing, Trade Marketing, Finance, and Operations to ensure aligned execution.

What's in it for you

• Exposure to key Modern Trade retailers and hands‑on commercial experience.
• Opportunity to work with iconic, trusted brands within a leading FMCG organisation.
• A collaborative environment that supports learning, development, and career progression in sales.
• Strong cross‑functional exposure that builds a solid foundation for future Key Account Management roles.
• A values‑driven culture guided by Suntory’s leadership spirit and growth mindset.

What You need to be successful

• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• 3–5 years of experience in Sales or Key Account Management within the Modern Trade channel.
• Strong analytical skills with the ability to interpret sales, inventory, and promotion data.
• Good understanding of trade promotions, forecasting, and in‑store execution metrics.
• Proficiency in MS Excel and PowerPoint; exposure to BI or reporting tools is an advantage.
• Strong communication and stakeholder coordination skills.
• Highly organized, detail‑oriented, and able to work in a fast‑paced, performance‑driven environment.
• Proactive, adaptable, and collaborative with a strong sense of ownership.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.