Assistant Director, Marcomms (Hotel/Resort)

MANDAI RESORTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading resort company in Singapore is seeking an experienced Assistant Director of Marketing Communications. The ideal candidate will formulate strategies to enhance brand awareness and oversee digital marketing initiatives. This role requires 7 to 10 years of experience in marketing, particularly in the hospitality sector. The candidate should possess strong analytical skills and a proven track record in developing successful marketing campaigns.

Qualifications

• 7 to 10 years’ experience in a similar capacity, preferably in hospitality.
• Proven track record in marketing campaign development.
• In-depth understanding of digital marketing analytics.

Responsibilities

• Formulate brand strategies and strengthen awareness.
• Enhance Resort’s online presence through social media.
• Measure performance of digital marketing channels.

Skills

Digital marketing strategies

Brand positioning

Social media management

Education

Bachelor’s Degree in Marketing or Business Administration

Job description

Main Duties and Responsibilities

We are seeking an established Assistant Director of Marketing Communications (Marcomms) who will be part of our team for the Mandai Rainforest Resort by Banyan Tree.

Playing a strategic and pivotal role, the incumbent will formulate and execute the Resort’s marketing and communication strategies with the penultimate objective of further strengthening the already established brand presence. As a key team member, the incumbent will work closely with other departments to ensure strategic and effective positioning of the brand.

Key Responsibilities

1. Formulate strategies to position the brand, strengthen awareness, and establish a lasting digital connection with consumers. In doing so, the incumbent is to ensure consistency in positioning the brand across all channels.
2. Develop initiatives to strengthen the Resort’s presence on social media and all online channels including third party websites. Such initiatives will include launching optimized online adverts, online newsletters, and other promotional emails.
3. Measure the performance of the Resort’s digital marketing channels on a weekly, monthly, quarterly and yearly basis. This includes preparation of monthly reports on the identified performance metrices.
4. Collaborate with other departments and be appraised of activities in the Resort that can be used for promotional and brand strengthening purposes.
5. Coordinate with hotel partners (where applicable) to co-promotion programs.

Job Requirements

1. Bachelor’s Degree or full professional qualification in Marketing, Business Administration, or a related field
2. 7 to 10 years’ experience in a similar capacity, preferably in the hospitality industry.
3. Proven track record in developing and implementing marketing campaigns and digital marketing strategies.
4. In-depth understanding of digital marketing strategies, with the ability to analyze data and propose relevant initiatives and interventions.