ASEAN Events Specialist, 8 months contract, ASEAN Marketing

Amazon; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading cloud services provider in Singapore is seeking an Events Marketing Manager to develop and execute large-scale marketing events. This role involves defining event strategies and working closely with diverse teams to optimize customer experiences. Candidates should have strong analytical skills, a marketing background, and experience in managing end-to-end event logistics. This is a full-time, 8-month maternity cover position, offering a dynamic work environment and extensive opportunities for career growth.

Qualifications

• 5 years of professional non-internship marketing experience.
• Experience building and executing cross-functional programs or marketing campaigns.
• Proficient in data analysis to drive improvements and decisions.

Responsibilities

• Define, develop and execute the flagship AWS Summit event.
• Lead the strategy and execution of internal events.
• Analyze data post-event for insights to inform future pipeline.

Skills

Digital Marketing

Google Analytics

Email Marketing

Marketing Automation

Social Media Management

Tools

Salesforce Marketing Cloud

MailChimp

Marketo

Tableau

Job description

AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

The Events Marketing Manager ASEAN for Amazon Web Services (AWS) is an analytical and creative independent leader who is capable of developing and executing large scale marketing events to support the ASEAN business to achieve their goals through the education of customers and partners and the creation of pipeline.

This individual independently leads workstreams within a large-scale flagship event project; AWS Summit ASEAN series alongside a project team including; but not limited to - Sponsorship team Startup Marketing Account Based Marketing Partner Marketing Developer Relations and Global Marketing.

Note : This is a 8-months maternity full time contract role.

Key job responsibilities

Define develop and execute the regional flagship event AWS Summit in partnership with ASEAN Head of Events. This will include defining the event theme and program in line with the business objectives project managing the development of demand generation and content plans working with stakeholders and agencies to bring our products and services to life in the expo environment working with stakeholders to create and drive compelling sponsorship opportunities and overseeing the delivery of a world class event experience from registration through to post-event follow-up.

• Ensure global consistency in event messaging content through to brand guidelines.
• Lead end-to-end strategy of the event experience and execution of AWS internal events
• Demand generation - outreach to existing customers coupled with net-new contact acquisition through paid media channels. Work in close partnership with appointed agencies and internal sales teams managing budgets timelines optimisations and project deliverables
• Partner with global cross-functional teams to build comprehensive roadmaps for workstream strategies timelines and expectations
• Deliver strategic plans updates and results to the highest levels of leadership
• Design innovative ways to connect employees across in-person hybrid and virtual audiences.
• Align multiple stakeholders on program objectives through strategic relationship building and effective communication
• Develop scalable frameworks to standardize execution and enable program expansion
• Establish and track KPIs analyzing data to drive continuous improvement and optimize future programs. Dive deep data post-event to find insights analyse performance identify successes and failures to report back to the business and inform plan for future events
• Implement risk management and contingency plans
• Navigate ambiguity with clear decision-making while maintaining program momentum
• Mentor workstream leads and build trusted relationships across all organizational levels
• Deliver creative approaches to improve customer experience at events
• Travel up to 15% of the time

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work / Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

• 5 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content
• Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1