APAC Regional E-Commerce Manager

Michelin; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global tire manufacturing company is seeking an e-Commerce Manager to drive growth in the digital space across Southeast Asia. In this full-time role, you will manage relationships with partners and oversee category strategies, ensuring execution aligns with local market needs. The ideal candidate has experience in e-Commerce marketplaces and is skilled in data analysis to support commercial planning. This role offers an exciting opportunity to contribute to the company's digital ambitions.

Qualifications

• 3 years of experience managing e-Commerce marketplaces in Asia.
• Ability to combine data from different sources for business insights.
• Desire to collaborate with strong interpersonal skills.

Responsibilities

• Manage relationships and performance of D2C partners.
• Drive category strategy and execution for South-East Asia.
• Monitor e-commerce performance daily, weekly, and monthly.

Skills

E-commerce management

Data analysis

Interpersonal skills

Commercial mindset

Education

BA or equivalent degree in Business or related field

Job description

Mission

We are looking for an e‑Commerce manager to join our APAC regional team on an exciting E-commerce journey of consumer‑led purpose driven growth. You will be armed with the responsibility of ensuring the Michelin brands, Range and Purpose in the digital space and deliver the Ecommerce growth ambition.

Location

• Bangkok - Local contract
• Relocation support provided
• Applications close on 27 November

D2C E-Commerce 3rd Party Partner Management

• Manage the relationship and performance of the Marketplace & e-Comm. enabler
• Manage the relationship and performance of Digital Supply Enabler
• Manage the relationship between the Marketplace & e-Comm. enabler and Digital Supply enabler

D2C E-Commerce Channel & Category Management

• Manage South‑East Asia countries, channels and category strategy and execution plan to onboard the right assortment by channel for assigned categories
• Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers

D2C e-Commerce Performance

• Daily/Weekly/Monthly Ecommerce performance monitoring & gathering insights from local teams on the performance
• Insightful data collection and analysis from MPs (in cooperation with Ecommerce Analytics & BI Manager)
• Closely collaborate with local teams to build an activation plan for growth on local/sub‑regional/regional level

D2C e-Commerce Content/Campaigns

• Driving with Marketing teams to provide the A+ content for platforms across the region and implement it with local teams
• Implement & monitor aligned pricing strategy per each market (in cooperation with Ecommerce Analytics & BI Manager)

Marketing Performance (work in cooperation with Marketing team)

• Closely work with Marketing team to have regional annual / monthly and campaign‑based media plan to optimize for highest traffic and conversion both onsite and offsite media
• Collaborate with the squad to align social commerce initiatives with overall marketing goals.
• Collaborate and oversee the creation of engaging and conversion‑driven contents tailored for various social commerce platforms (e.g. Shopee, Lazada and Tiktok Shop)
• Collaborate with content creators, affiliates and influencers, manage execution of Conversion‑led social commerce campaigns.

Who You Are

• BA or equivalent degree in Business or related field is a nice to have
• 3 years of experience either managing e‑Commerce marketplaces or working at marketplaces in Asia (Shopee, Lazada, Tiktok Shop, etc)
• Experience growing ecommerce businesses in brands/enablers in marketplaces (incl demonstration of successful cases)
• Analytics: ability to combine data from different sources, structure and turn it into meaningful insights to make a business decision
• Desire to work and collaborate with people and strong interpersonal skills
• Results oriented with a focus on quality, efficiency and operational excellence, attitude of continuous improvement
• Commercial mindset and ability to work under pressure situations and deliver result on time
• Problem solving with a "roll‑up‑your‑sleeves", "get it done" mentality

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Motor Vehicle Manufacturing, Research Services, and Truck Transportation