APAC Marketing Leader - AI Growth & Brand Strategy

Plaud; Singapore; On-site; SGD 115,000 - 155,000; Full time

Job summary

A rapidly growing AI company based in Singapore seeks an experienced marketing professional to define and adapt its brand positioning for APAC markets. Responsible for leading public relations and communications strategies, localizing product messaging, and driving integrated marketing campaigns across various platforms. Candidates should have 5-10 years of relevant experience, including leadership roles, and a strong track record in brand management, PR, and social media. Proficiency in English is required, with Mandarin or Cantonese preferred.

Benefits

Market-competitive compensation

Global exposure

Vibrant work atmosphere

Continuous learning opportunities

Qualifications

• 5-10 years of brand and marketing experience with leadership role.
• Proven track record in brand management and PR.
• Experience in tech, AI or consumer electronics preferred.

Responsibilities

• Define and adapt Plaud’s global brand positioning for APAC markets.
• Lead PR strategy and media relations across key markets.
• Drive localized social media strategy across platforms.
• Partner with global product team to localize product messaging.
• Develop and oversee high-quality, market-specific content.
• Plan and execute multi-channel marketing campaigns.

Skills

Brand management

Public relations

Social media strategy

Content marketing

Integrated marketing campaigns

Data-driven mindset

Job description

A rapidly growing AI company based in Singapore seeks an experienced marketing professional to define and adapt its brand positioning for APAC markets. Responsible for leading public relations and communications strategies, localizing product messaging, and driving integrated marketing campaigns across various platforms. Candidates should have 5-10 years of relevant experience, including leadership roles, and a strong track record in brand management, PR, and social media. Proficiency in English is required, with Mandarin or Cantonese preferred.