APAC Enterprise Marketing Campaign Lead

SERVICENOW PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading technology firm in Singapore seeks an experienced marketing professional to lead CRM & Industry marketing programs in APAC. The role requires over 12 years of B2B marketing experience, excellent communication skills, and the ability to manage complex campaigns across diverse stakeholders. You will drive demand generation strategies and collaborate with various teams to enhance business growth. This position also emphasizes the integration of AI in marketing efforts and requires adaptability to regional market dynamics.

Qualifications

• 12+ years of marketing experience in a B2B enterprise technology environment.
• Proven track record delivering business impact across the account lifecycle.
• Experience in managing budgets and vendors to deliver effective marketing programs.

Responsibilities

• Develop a data-informed strategy for audience segmentation.
• Lead demand generation programs across APAC marketing.
• Collaborate with GTM, Sales, and Partner teams to accelerate business growth.

Skills

AI integration experience

B2B Marketing experience

Strong communication skills

Digital campaign understanding

Stakeholder management

Job description

A leading technology firm in Singapore seeks an experienced marketing professional to lead CRM & Industry marketing programs in APAC. The role requires over 12 years of B2B marketing experience, excellent communication skills, and the ability to manage complex campaigns across diverse stakeholders. You will drive demand generation strategies and collaborate with various teams to enhance business growth. This position also emphasizes the integration of AI in marketing efforts and requires adaptability to regional market dynamics.