AI-Driven Lifecycle Marketing Director

MICHAEL PAGE INTERNATIONAL PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading telecommunications and digital services provider in Singapore is seeking a seasoned marketing leader to drive AI-powered marketing transformation. This role involves managing consumer engagement strategies to reduce churn and enhance profitability. Ideal candidates will have a Bachelor's degree in Business or Marketing, experience in lifecycle marketing, and strong leadership skills. An attractive salary package and performance bonuses await the right candidate.

Benefits

Attractive base salary aligned with senior leadership roles

Annual performance bonus

Opportunities for leadership development

Exposure to AI-driven marketing innovation

Cross-functional collaboration

Qualifications

• Experience in lifecycle marketing, churn management, and customer analytics in large corporations/MNCs.
• Proven leadership abilities and strong interpersonal skills.
• Strong leadership, stakeholder management, creativity, and analytical skills required.

Responsibilities

• Drive consumer base management strategies to reduce churn and improve ARPU.
• Conceptualize and execute innovative lifecycle marketing strategies.
• Integrate AI for hyper-personalization and segmentation.
• Monitor market trends and analyze competitor strategies.
• Implement and manage effective customer engagement campaigns.
• Track customer data and report on campaign effectiveness.
• Build a high-performance marketing team.

Skills

Marketing strategy

Customer journey design

Loyalty programs

Digital channels

Telco data analytics

Leadership

Stakeholder management

Creativity

Analytical thinking

Strong communication

Education

Bachelor's in Business/Marketing/Finance

Job description

A leading telecommunications and digital services provider in Singapore is seeking a seasoned marketing leader to drive AI-powered marketing transformation. This role involves managing consumer engagement strategies to reduce churn and enhance profitability. Ideal candidates will have a Bachelor's degree in Business or Marketing, experience in lifecycle marketing, and strong leadership skills. An attractive salary package and performance bonuses await the right candidate.