Agency Partner Manager Small and Medium Business

TikTok Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading social media platform in Singapore seeks an experienced professional to join their SMB team. The candidate will build and maintain relationships with media and digital agencies, helping them optimize their advertising campaigns on the platform. With over 3 years of experience in marketing or media sales, applicants should be detail-oriented, analytical and passionate about empowering small businesses. This role offers a unique opportunity to drive growth in a dynamic environment.

Qualifications

• 3+ years of marketing, media sales and/or online advertising experience with direct client management experience.
• Experience in the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem.
• Prior experience working in a performance agency or business supporting the SMB sector.

Responsibilities

• Build and grow successful win-win partnerships with media/digital agencies and TikTok Shop partners.
• Establish and maintain relationships with agencies, ensuring TikTok is a top partner.
• Optimize the performance of TikTok campaigns for small and medium-sized agencies.

Skills

Marketing experience

Media sales experience

Online advertising experience

Strong attention to detail

Analytical skills

Ability to balance priorities

Job description

Responsibilities

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. Responsibilities:

• Build and grow successful win-win partnerships with existing media/digital agencies and TikTok Shop partners: support their long term growth
• Establish and maintain both C-Level & tactical relationships with agencies, ensuring TikTok is a top partner to them
• Work with small and medium sized agencies to optimize and improve the performance of their TikTok campaigns and identify ways to do this at scale.
• Develop strategies to improve advertiser performance, including:
• Consulting on advertiser's scale up
• Providing creative tips and best practices
• Giving recommendations on budgeting and targeting
• Manage advertisers at scale; monitoring the partner's performance through tools and timely communication with clients
• Ability to identify and remove blockers for advertiser growth.
• Gather insights from client interaction, and effectively represent client needs to internally stakeholders (ads review, finance, product etc.) to ensure good customer experience.
• Work across multiple teams including Sales, Product and Marketing to gather advertiser feedback from the market and amplify the current and future ad platform

Qualifications

Minimum Qualifications

• 3+ years of marketing, media sales and/or online advertising experience with direct client management experience
• Experience in the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem.
• Prior experience working in a performance agency or business supporting the SMB sector
• Strong attention to detail and a proven ability to balance priorities and meet deadlines

Preferred Qualifications

• Agency experience or Agency partnerships experience
• Sound analytical skills and ability to navigate ambiguity
• Experience prioritizing and managing projects and tasks within a fast paced environment
• Comfortable with revenue target
• A genuine passion for small business