Account Director

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading advertising agency in Singapore is seeking an Account Director to drive strategic and creative leadership for Tiger campaigns. In this role, you will oversee integrated work across digital, social, and experiential activations, ensuring that the campaigns resonate culturally and commercially. The position demands managing campaign delivery from concept to execution efficiently. If you're passionate about creative solutions and cultural engagement, this is the role for you.

Responsibilities

• Be the strategic and creative lead across global and regional Tiger campaigns.
• Drive integrated work that spans digital, social, experiential, content, and culture-led activations.
• Manage campaign delivery from idea to execution, on time, on budget, and on brief.

Job description

Company description

Le Pub was created by combining the renowned Publicis Italy (“#1 Creative Agency in World” - Adweek 2021, “#2 Creative Agency in the World” at Cannes 2021, “Most Effective Ad in the world” – Kantar 2021) & best-in‑class data, media and technology expertise from Publicis Amsterdam.

We believe that brands can no longer merely communicate with consumers and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than messages). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fueled by rich global data and powered by world‑class creativity – Le Pub is where brands meet culture.

Overview

Tiger Beer is born on the streets of Asia and brewed to be bold. At LePub, we’re looking for an Account Director who shares that spirit, someone who thrives on turning cultural tension into creative gold, and who brings energy, precision, and purpose to everything they lead. This role is about more than just beer. You’ll help Tiger show up in the world through campaigns that push boundaries, speak to next‑gen drinkers, and spark pride from football collaborations in Seoul to music takeovers in Kuala Lumpur.

Responsibilities

• Be the strategic and creative lead across global and regional Tiger campaigns
• Drive integrated work that spans digital, social, experiential, content, and cultureled activations Translate Tiger’s bold brand platform into work that’s culturally relevant and commercially smart Lead client relationships with clarity, confidence, and a collaborative mindset
• Champion work that taps into Gen Z behaviours, football fandoms, street style, and unapologetic self‑expression
• Manage campaign delivery from idea to execution, on time, on budget, and on brief
• Guide local markets to activate global campaigns with authenticity and flair