Area Sales Manager - Fashion Retail

Apparel Group; Riyadh; On-site; SAR 201,000 - 312,000; Full time

Job summary

Apparel Group in Riyadh, Saudi Arabia, seeks an Area Sales Manager to oversee fashion retail across multiple stores, drive sales growth, and ensure brand execution. You will manage profitability, customer experience, staffing, stock, and campaigns, reporting to senior management.

The role requires 5–7 years in retail management with multi-store leadership experience and strong analytics. A focus on budget control, visual standards, and market trends will be essential for success.

Qualifications

• 5-7 years of retail management experience.
• 2-3 years in a multi-store leadership position (Area/ District Manager).
• Experience managing P&L and EBITDA performance and brand execution.

Responsibilities

• Oversee day-to-day operations across multiple fashion retail stores within the assigned area.
• Ensure SOPs, procedures, and loss prevention requirements are followed.
• Lead Store Managers and monitor progress against business priorities.
• Coordinate inventory, promotions, merchandising, and campaign execution across stores.
• Provide senior management with updates on performance, issues, and priorities.

Skills

Area sales management

Multi-store management

Fashion retail

Retail operations

Budget management

P and L management

Customer experience

Staff recruitment

Employee training

Performance management

Market analysis

Job description

Area Sales Manager - Fashion Retail Job Snapshot

Role: Area Sales Manager - Fashion Retail Location: Riyadh, Saudi Arabia Industry: Retail Function: Sales Management Experience: 5-7 years Job Type: Full-time

Position Overview Area Sales Manager - Fashion Retail in Riyadh, Saudi Arabia is a senior Retail opportunity focused on multi-store operations, sales growth, financial performance, customer experience, team development, inventory control, and brand execution. Apparel Group is hiring an experienced area manager to oversee multiple stores, improve profitability, strengthen operational compliance, guide store managers, and translate brand and market strategies into consistent retail performance across the assigned region.

Job Details Country: Saudi Arabia City: Riyadh Industry: Retail Function: Sales Management Salary: 18000-28000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context The Area Sales Manager - Fashion Retail will take responsibility for the commercial, operational, and people performance of multiple stores across one or more assigned brands. The role requires strong control over sales, profitability, customer service, staffing, stock, visual standards, marketing execution, and compliance while maintaining close communication with senior management and brand teams. The position will use store-level and area-wide data to identify performance gaps, prioritize corrective actions, and improve business results. Strong leadership across multiple locations will be essential to building consistent service standards, developing capable store managers, controlling costs, and maintaining sustainable growth.

Key Responsibilities

• Oversee day-to-day operations across multiple fashion retail stores within the assigned area.
• Ensure stores follow approved opening, closing, operational, service, and administrative procedures.
• Delegate responsibilities to Store Managers and monitor completion against business priorities.
• Enforce company SOPs, policies, procedures, and loss prevention requirements across all assigned locations.
• Introduce practical measures to improve compliance where operational gaps are identified.
• Interpret store conditions, customer requirements, and brand expectations when making operational and visual decisions.
• Act as the primary coordination point between store operations and Brand Teams.
• Ensure business initiatives, marketing campaigns, promotions, and brand strategies are implemented consistently across stores.
• Monitor sales and commercial performance using key retail indicators.
• Review Units per Transaction, Average Transaction Value, monthly sales, sales per square foot, turnover, conversion, and shrinkage.
• Analyze P and L and EBITDA performance to identify opportunities to improve profitability.
• Review financial reports and translate findings into clear operational actions.
• Manage store budgets, expenses, and area-level cost performance.
• Introduce cost-saving initiatives without compromising customer experience or brand standards.
• Establish customer service expectations and coach store leadership on consistent execution.
• Conduct regular store visits to evaluate service quality, store standards, and operational performance.
• Work with Store Managers to address customer feedback and improve the overall shopping experience.
• Monitor consumer behavior, market developments, competitor activity, and retail trends.
• Use market insights to identify growth opportunities within the assigned territory.
• Develop area-specific sales and marketing initiatives designed to increase traffic and revenue.
• Provide senior management with clear updates on store performance, issues, and area-wide priorities.
• Communicate business drivers, merchandising concerns, product quality issues, and operational findings to relevant teams.
• Prepare detailed performance reports covering achievements, challenges, risks, and growth opportunities.
• Support recruitment of store employees according to business and brand requirements.
• Ensure staff receive appropriate training in sales, customer service, teamwork, and professional conduct.
• Evaluate employee performance and support annual review processes.
• Coach and motivate Store Managers and other employees to improve accountability and results.
• Identify additional learning requirements where performance indicates a capability gap.
• Build a positive work environment that supports collaboration, innovation, and employee development.
• Develop succession plans and maintain a pipeline of potential candidates for key store leadership positions.
• Coordinate inventory, promotions, merchandising, and campaign execution across the assigned stores.

Ideal Profile

Candidates should have 5-7 years of retail management experience with at least 2-3 years in a multi-store leadership position such as Area Manager, District Manager, or an equivalent role. The position is best suited to professionals with a proven record of successfully managing several retail stores, particularly within fashion, lifestyle, or a closely related consumer sector.

• Strong multi-store operations experience.
• Proven sales growth and target achievement.
• Experience managing P and L and EBITDA performance.
• Strong understanding of retail KPIs and commercial analytics.
• Ability to manage budgets, costs, and store profitability.
• Experience with customer experience improvement.
• Strong understanding of visual merchandising and brand execution.
• Knowledge of stock control and loss prevention.
• Ability to interpret market trends and competitor activity.
• Experience coordinating promotions and store-level marketing campaigns.
• Strong leadership and Store Manager development capability.
• Experience with recruitment, coaching, performance management.
• Ability to build succession plans for key retail positions.
• Strong communication with senior management and brand teams.
• Confidence making data-driven commercial decisions across multiple locations.

Skills Set

• Area sales management
• Multi-store management
• Fashion retail
• Retail operations
• Sales growth
• Retail KPIs
• Units per Transaction
• Average Transaction Value
• Sales per square foot
• Conversion rate
• Shrinkage control
• P and L management
• EBITDA
• Budget management
• Expense control
• Profitability analysis
• Financial reporting
• Customer experience
• Store visits
• Store Manager coaching
• Market analysis
• Competitor analysis
• Retail strategy
• Marketing campaign execution
• Brand implementation
• Visual standards
• Inventory management
• Loss prevention
• SOP compliance
• Staff recruitment
• Employee training
• Performance management
• Succession planning
• Retail reporting
• Area performance analysis
• Stakeholder communication

Why Join Us

This role provides the opportunity to influence performance across multiple stores rather than a single location, combining commercial leadership with people development, brand execution, financial control, and customer experience. It is well suited to experienced retail managers ready to take broader ownership of area-level growth and operational results. Riyadh 's expanding fashion and lifestyle retail market continues to create demand for leaders who can manage scale without losing consistency. The position offers a strong platform for progression into regional operations, brand management, or broader retail leadership responsibilities.

About the Company

Apparel Group operates a large portfolio of international fashion, footwear, lifestyle, and consumer brands across Saudi Arabia and other regional markets. Its retail network focuses on customer experience, disciplined store execution, brand growth, and continued expansion across key commercial locations.