Area Sales Manager - Multi-Store Retail

Apparel Group; Jeddah; On-site; SAR 180,000 - 280,000; Full time

Job summary

Apparel Group in Jeddah, Saudi Arabia seeks an Area Sales Manager to oversee multiple fashion retail stores within the assigned area. The role drives sales growth, monitors profitability and operational standards, and coordinates with Brand Teams to implement commercial strategies across stores.

The candidate should have 5-7 years of retail management experience, including 2-3 years in multi-store management, with a strong understanding of store operations and KPIs to optimize performance and

Qualifications

• 5-7 years of retail management experience.
• 2-3 years in multi-store management.
• Proven experience overseeing multiple retail locations.

Responsibilities

• Oversee daily operations across multiple fashion retail stores within the assigned area.
• Ensure stores operate efficiently and comply with company standards, including opening and closing procedures.
• Delegate responsibilities to Store Managers and monitor execution and progress.
• Enforce company SOPs, policies, procedures and loss prevention audit guidelines across assigned stores.
• Establish measures that support consistent employee compliance with operational requirements.
• Interpret operational and visual standards according to store and customer needs.
• Act as the primary store-level contact with Brand Teams for consistent implementation of business, marketing and other strategic initiatives.
• Monitor and analyze sales performance and KPIs across stores.
• Review financial reports and manage budgets, expenses and profitability.

Skills

Operations Management

Financial Analysis

Customer Service

Market Analysis

Communication

Staff Training

Job description

Area Sales Manager - Multi-Store Retail Job Snapshot

Role: Area Sales Manager - Multi-Store Retail

Location: Makkah, Saudi Arabia

Industry: Apparel and Fashion

Function: Sales Management

Experience: 5-7 years in retail management, including 2-3 years in multi-store management

Job Type: Full-time

Position Overview The Area Sales Manager - Multi-Store Retail role in Makkah, Saudi Arabia oversees the operational and financial performance of multiple stores across one or more assigned brands. The position drives sales growth, monitors profitability and retail KPIs, develops store teams, maintains operating standards, and coordinates with Brand Teams and senior management to execute commercial, marketing and operational strategies consistently across the assigned area.

Job Details

Country: Saudi Arabia

City: Makkah

Industry: Apparel and Fashion

Function: Sales Management

Salary: Not disclosed

Gender: No Preference

Candidate Nationality: Not specified

Job Type: Full-time

Operations Management

• Oversee daily operations across multiple fashion retail stores within the assigned area.
• Ensure stores operate efficiently and comply with company standards, including opening and closing procedures.
• Delegate responsibilities to Store Managers and monitor execution and progress.
• Enforce company SOPs, policies, procedures and loss prevention audit guidelines across assigned stores.
• Establish measures that support consistent employee compliance with operational requirements.
• Interpret operational and visual standards according to store and customer needs.
• Act as the primary store-level contact with Brand Teams for consistent implementation of business, marketing and other strategic initiatives.

Financial and Commercial Performance

Monitor and analyze sales performance and key retail indicators, including units per transaction, average transaction value, monthly sales, sales per square foot, sales turnover, shrinkage and conversion percentage.

• Review P&L and EBITDA performance to identify areas requiring improvement.
• Analyze financial reports and use available data to support efficiency and profitability decisions.
• Manage budgets, expenses and financial performance across individual stores.
• Implement cost-saving initiatives while maintaining required operating and service standards.
• Track store performance against established commercial objectives.

Customer Experience

Set customer service standards across the assigned stores and coach teams to deliver the expected level of service. Conduct regular store visits to evaluate customer service quality and address identified issues promptly. Work with Store Managers to act on customer feedback and improve the overall shopping experience.

Market Analysis and Strategy

• Monitor market trends, consumer behavior and competitor activity.
• Use market insights to identify potential growth opportunities.
• Adapt area strategies in response to relevant market developments.
• Develop and execute area-specific sales and marketing initiatives designed to increase store footfall and revenue.
• Support the implementation of promotions and marketing campaigns across assigned stores.

Communication and Reporting

Maintain regular communication with senior management regarding store performance and area-wide initiatives. Communicate business drivers, merchandise concerns, quality issues and other relevant information to the Retail Operations Manager, Retail Buying Team and Corporate Office as required. Prepare detailed area performance reports covering results, operational challenges and identified growth opportunities.

Staff Management and Development

• Recruit and train employees in sales techniques, customer service, teamwork and required workplace etiquette.
• Ensure training aligns with company and brand requirements.
• Conduct annual employee performance evaluations.
• Use coaching and motivation to maintain open communication with store teams.
• Identify additional training requirements needed to improve store performance.
• Support a working environment that encourages teamwork, innovation and employee development.
• Develop succession plans to maintain a pipeline of qualified employees for key positions across the assigned area.

Desired Experience

• 5-7 years of retail management experience.
• At least 2-3 years of experience managing multiple stores in an Area Manager, District Manager or comparable multi-store role.
• Proven experience overseeing the performance of multiple retail locations.
• Previous management experience in fashion retail or a related retail industry.
• Strong understanding of store operations, financial performance and retail KPIs.
• Ability to coordinate effectively with Store Managers, Brand Teams and senior management.