East West Seed Co., Ltd.
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A leading agricultural company in Malaysia is seeking a marketing professional to develop and execute strategic marketing plans for promoting their brand and products. The role involves designing multi-channel campaigns, collaborating with agronomists, and analyzing campaign performance. Candidates should have a Bachelor's degree in Marketing and 4-5 years of relevant experience, with proficiency in Mandarin, Malay, and English. This position requires strong communication skills and project management abilities.
Develop and execute strategic marketing plans to promote East West Seed brand and products across key markets and customer segments
Design and manage multi‑channel campaigns (digital, print, trade shows, field days) that support product launches, grower engagement, and brand awareness
Collaborate closely with crop agronomists and sales team to gather market insights to align marketing strategies
Create and adapt content in connection with external agency for brochures, flyers, website, videos, and social media platforms (Facebook)
Oversee the organisation and marketing of field demos, grower meetings, and industry events
Deliver post‑project debriefs through analysis of campaign performance and ROI, providing actionable recommendations for improvement
Manage marketing budget, ensure efficient allocation of resources.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.