Shopper Marketing - General Trade

3M; León; Presencial; MXN 350,000 - 500,000; Jornada completa

Descripción de la vacante

A global technology company seeks a motivated Shopper Marketing Specialist in León, Mexico. The role involves developing marketing plans and executing strategies to drive sales growth. Candidates should possess a master’s degree and at least 2 years of experience in shopper or trade marketing, along with strong analytical skills using Power BI. Join a collaborative environment focused on innovation and data-driven decision-making.

Formación

• Proven experience in sales combined with at least 2 years in shopper/trade marketing.
• Excellent analytical skills with a keen eye for detail.
• Self-starter with strategic mindset and passion for innovation.

Responsabilidades

• Develop and execute quarterly and monthly shopper marketing plans.
• Collaborate with sales teams to develop targeted marketing programs.
• Own the end-to-end process of shopper marketing initiatives.

Conocimientos

Data analysis skills

Project management skills

Problem-solving abilities

Ability to work with cross-functional teams

Educación

Master’s degree in Marketing, Business, or related field

Herramientas

Power BI

Excel

Descripción del empleo

3M has a long‑standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity, harnessing diverse thinking to take risks with new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

Job Title: Shopper Marketing Specialist – General Trade, Consumer Business Group, 3M India Limited
Brands handled: Scotch-Brite, Scotch, Post‑It, Command
Reporting to: Shopper Marketing Lead – General Trade, Modern Trade & Ecommerce
Level: Mid‑Level
Works with: Channel Sales Leader, Regional Sales Managers, Category Development Marketers

Position Overview

We are seeking a highly motivated and results‑driven Shopper Marketing Specialist to join our team. The ideal candidate will combine sales experience with shopper & trade marketing expertise, have strong data analysis skills, and be ready to contribute to trade/channel marketing initiatives aligned with portfolio strategy and channel priorities.

Responsibilities

• Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth.
• Use shopper journey knowledge and consumer behavior insights to identify purchase triggers and barriers in channels such as Kirana, Wholesale, and Other Channels.
• Own the end‑to‑end process of shopper marketing initiatives, from planning to timely execution, tracking, and reporting on key performance metrics.
• Collaborate with sales teams and category development marketers to identify key opportunities and develop targeted marketing programs and trade/shopper promotions that drive sell‑through and market share gains.
• Work effectively with vendors (creative agencies, POSM agencies) to deliver best‑in‑class point‑of‑sale communication.
• Utilize data analysis and market research to identify trends, opportunities, and optimization areas within the trade/channel landscape.
• Leverage data management tools such as Power BI and other analytics platforms to gather, analyze, and interpret data for informed decision‑making and rapid course corrections.
• Monitor market activity, industry trends, and external syndicated data to identify differentiation and competitive advantage opportunities.
• Drive innovation and creativity in shopper marketing strategies and tactics to maintain a competitive edge.

KPI’s

1. Quality of Plans: Use data and market insights to develop sharp programs that drive growth.
2. Delivery of Plans: Own end‑to‑end activity of program planning, ensuring seamless execution, timely rollouts, and effective POSM elements.
3. Efficiency of Execution: Implement impactful and easy‑to‑execute POSM elements and optimal schemes/promotions.
4. Use of Syndicated Data: Inform adaptive marketing strategies to drive market share and penetration/expansion in GT channel.
5. Quality of Analysis: Conduct 360‑degree analysis of programs to uphold quality and effectiveness standards.
6. Agility & Course Correction: Use data and insights for timely adjustments to meet desired results.
7. Budget Management: Manage POSM, trade/channel spends (schemes/loyalty programs).

Qualifications

• Master’s degree in Marketing, Business, or related field.
• Proven experience in sales combined with at least 2 years in shopper/trade marketing.
• Strong data analysis skills, with experience using Power BI, Excel, and other analytics platforms.
• Excellent analytical and problem‑solving abilities, with keen eye for detail and ability to draw actionable insights from complex data sets.
• Strong project management skills, able to prioritize, multitask, and meet tight deadlines in a fast‑paced environment.
• Ability to work with cross‑functional teams.
• Self‑starter with strategic mindset, passion for innovation and continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by uploading a resume or entering the information into the application fields directly.