Omnichannel Content Strategist - Pharma & Storytelling

Healthcare Businesswomen’s Association; Estado de México; Híbrido; MXN 1,075,000 - 1,435,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company is seeking a Content Strategist in Mexico City to develop effective content strategies and support pharma marketing initiatives. This role combines market insights and brand strategy to craft engaging copy for omnichannel campaigns, requiring a Bachelor's degree and significant experience in content strategy and copywriting. The company emphasizes a collaborative environment, aiming to translate complex scientific data into compelling narratives to enhance audience engagement and improve communications.

Formación

• Minimum 5 years’ experience as a content strategist.
• At least 3 years’ copywriting experience, preferably in medical or scientific content.
• Fluent English, both written and spoken.

Responsabilidades

• Integrate market data and brand strategy into actionable content plans.
• Conduct content audits and gap analyses to guide recommendations.
• Lead discovery sessions and workshops with internal and external teams.
• Develop frameworks and governance for timely, high-quality content delivery.

Conocimientos

Agility

Analytical Thinking

Brand Awareness

Cross-Functional Collaboration

Digital Marketing

Marketing Strategy

Stakeholder Engagement

Strategic Marketing

Educación

Bachelor’s degree in English, marketing, communication, journalism, life sciences, or related field

Descripción del empleo

A leading pharmaceutical company is seeking a Content Strategist in Mexico City to develop effective content strategies and support pharma marketing initiatives. This role combines market insights and brand strategy to craft engaging copy for omnichannel campaigns, requiring a Bachelor's degree and significant experience in content strategy and copywriting. The company emphasizes a collaborative environment, aiming to translate complex scientific data into compelling narratives to enhance audience engagement and improve communications.