Marketing Automation Enablement Lead

Healthcare Businesswomen’s Association; Xico; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading healthcare organization in Mexico is seeking a Marketing Automation Training & Enablement Specialist to empower internal teams and ensure effective use of marketing automation capabilities. This role involves designing training sessions, creating enablement materials, and enhancing user adoption. The ideal candidate has over 4 years of experience in marketing technology enablement or instructional design, with proficiency in Salesforce Marketing Cloud and strong communication skills. This position is geared towards cultivating a diverse and inclusive work environment.

Servicios

Inclusive work environment

Career development opportunities

Formación

• 4+ years in marketing technology enablement, training, or instructional design.
• Experience with Salesforce Marketing Cloud or similar platforms is required.
• Ability to translate technical concepts into user-friendly language.

Responsabilidades

• Design and deliver engaging training sessions for marketing automation tools.
• Create actionable enablement materials focused on journey design and execution.
• Monitor adoption metrics and user engagement for continuous improvement.

Conocimientos

Marketing technology enablement

Training and instructional design

Strong communication skills

Technical concept translation

Educación

Bachelor's degree in Marketing or related field

Instructional Design Certification

Herramientas

Salesforce Marketing Cloud

Jira

Confluence

Descripción del empleo

A leading healthcare organization in Mexico is seeking a Marketing Automation Training & Enablement Specialist to empower internal teams and ensure effective use of marketing automation capabilities. This role involves designing training sessions, creating enablement materials, and enhancing user adoption. The ideal candidate has over 4 years of experience in marketing technology enablement or instructional design, with proficiency in Salesforce Marketing Cloud and strong communication skills. This position is geared towards cultivating a diverse and inclusive work environment.