Influence Marketing Lead

TripleTen; A distancia; MXN 1,275,000 - 1,641,000; Jornada completa

Descripción de la vacante

An innovative ed-tech company is seeking an experienced Influence Marketing Lead to drive marketing initiatives focused on generating leads and sales conversions. This remote position involves developing a comprehensive strategy, managing agency relationships, and optimizing campaign performance. The ideal candidate will have 4 years of experience in influence marketing, strong skills in vendor management, and a proven track record in the US market. Excellent English communication is required, and hands-on experience with platforms like Instagram and TikTok is preferred.

Servicios

Remote work flexibility

Hands-on experience in ed-tech

Digital office with modern tools

Diverse, close-knit team

Formación

• 4 years of experience in influence marketing.
• Experience managing relationships with agencies and freelancers.
• Proven ability to negotiate vendor contracts.
• Success in the US or international markets.
• Deep understanding of performance marketing metrics.
• Hands-on experience with major social platforms.

Responsabilidades

• Develop and execute a performance-driven influence marketing strategy.
• Manage multiple agencies and vendors for marketing initiatives.
• Build and nurture relationships with various tiers of influencers.
• Oversee agency deliverables and KPI adherence.
• Manage campaign budgets focusing on key performance metrics.
• Design and implement A/B tests for campaign optimization.

Conocimientos

Influence marketing

Lead generation

Sales conversion

Vendor management

Performance marketing metrics

Excellent English communication

Herramientas

Slack

Miro

Notion

Descripción del empleo

TripleTen is a service that empowers individuals regardless of their prior experience to embark on the exciting and challenging journey of mastering tech professions. Our mission is to ensure that every student has the opportunity to successfully master a new profession find their purpose and become a valuable member of the tech industry.

TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.

We’re seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a strong focus on measurable business outcomes in the US market. The ideal candidate will drive lead generation and conversion through various influence channels with particular emphasis on performance marketing metrics and efficient vendor management.

This role will be crucial in driving our influence marketing strategy forward with a strong emphasis on performance metrics ROI and effective vendor management. The successful candidate will join a dynamic team focused on achieving measurable business results through strategic influencer partnerships and agency relationships.

Please note that after applying for this position you will be required to complete a test assignment.

What you will do:

• Develop and execute a comprehensive performance‑driven influence marketing strategy across multiple markets with a primary focus on the US market
• Manage and coordinate multiple agencies, contractors and vendors to ensure aligned execution of marketing initiatives
• Build and nurture relationships with influencers across different tiers – from micro to macro influencers
• Oversee agency relationships and deliverables ensuring quality and adherence to KPIs
• Manage campaign budgets with strict adherence to key performance metrics (CPL, CAC, ROAS)
• Design and implement A/B tests to optimize campaign performance

What we can offer you:

• Remote full‑time contract position
• Level of freedom to determine the vision of projects and resources to achieve it. We don’t believe in micromanaging
• Hands‑on experience in an ed‑tech environment (learning tools and the ins and outs of online education for adults)
• Digital office. To keep our teamwork smooth we use modern digital tools like Slack, Miro, Notion, Slack etc.
• Diverse and close‑knit team. We’re spread out across the US, Europe, LATAM, and more!

Disclosures:

• At this time we are unable to offer H1B sponsorship opportunities in the USA.
• This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities at any time.
• TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, religion, disability, marital status, sexual orientation, gender identity / expression, protected military / veteran status or any other legally protected factor.

Requirements:

• 4 years of experience in influence marketing with a proven track record in lead generation and sales conversion.
• Experience leading small teams and managing relationships with marketing agencies, freelancers and contractors.
• Proven ability to negotiate and manage vendor contracts and service level agreements.
• Demonstrated success in the US market or other international markets.
• Deep understanding of performance marketing metrics and experience in campaign optimization.
• Experience in budget allocation and management across multiple vendors and channels.
• Hands‑on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats.
• Excellent English communication skills (both written and verbal).