Country Brand Lead Oncología

Pfizer; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company located in Veracruz, Mexico, is seeking an experienced marketing professional. The role focuses on designing and executing the annual Brand Plan while engaging with key stakeholders in both Medical and Consumer marketing areas. Candidates should have a Bachelor's degree in marketing or a similar field, proficiency in English, and at least 4 years of marketing experience, with strong skills in strategic thinking and marketing metrics.

Formación

• 4+ years in Marketing experience required.
• Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.
• Ideal experience balance: Pharma Marketing 70% / Consumer Marketing 30%.

Responsabilidades

• Design and implement the annual Brand Plan to achieve defined KPIs.
• Evaluate Consumer Marketing oriented research and promotions.
• Ensure adequate planning of the Logistic Rolling FC with Sales Intelligence.
• Develop and lead a Medical Marketing Plan and Continuous Medical Education Plan.
• Manage relationships with Key Opinion Leaders and other stakeholders.

Conocimientos

Fluent and proficient English

Strategic Thinking

Analytical Ability

Effective presentation skills

Team worker

PR management

Educación

Bachelor’s degree in marketing, Business Administration or similar

Descripción del empleo

• Design and implement the annual Brand Plan (Product, Price, Distribution and Promotion) aligned with the SBU, to achieve the KPIs defined: Sales (vol & val), MS% (vol & val) plus specific objectives determined for the year.
• Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products; assess their success against plan (P&I).
• Participate in and evaluate Medical Marketing oriented research and analysis, knows Pharma specific Metrics such as Prescriptions, Indications and Productivity per Medical Specialty, promotions, public relations with Key Influencers and Key Opinion Leaders; Medical Speaker Network development and management, ad hoc media and advertising associated with assigned brands or products; assesses their success against plan (P&I).
• Ensure the adequate planning of the Logistic Rolling FC, together with the Sales Intelligence and Supply areas, to guarantee the agreed FC Accuracy levels.
• Function as a liaison between Consumer Care and Pharma Divisions: actively develop, engage and follow up synergies among Brands in order to optimize resources and exponentially increase the company impact in both Medical and Consumer Marketing.
• Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools and have the ability to adapt these tools to Medical Marketing Metrics and Indicators.
• Works closely with sales, engineering, manufacturing, regulatory and medical affairs functions on design, distribution, and product specifications/changes as needed
• Ensure implementation of the strategy with internal and external Key Stakeholders of both Consumer Goods and Medical Market: KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.
• Develop, lead and follow up a Medical Marketing Plan and a Continuous Medical Education Plan for Key Specialties. Develop, lead and follow up Trade Marketing, Below the Line and Above the Line Campaigns.

We are looking for someone as close as possible to this experience:

• Bachelor’s degree in marketing, Business Administration or similar careers.
• Fluent and proficient English level able to maintain a business conversation.
• Effective presentations skills
• Experience: +4 years in Marketing.
• Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.
• Ideal experience balance: Pharma Marketing 70% / Consumer Marketing 30%.
• Capabilities: Strategic Thinking, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Cleverness, Proactivity, Team worker, Creative, Oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management, Maturity, Disciplined.