Trade Marketing Specialist

TCL Electronics Europe; Milano; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading electronics company is seeking a Trade Marketing Specialist in Milan to develop and execute strategies enhancing sales through trade partners. You will create promotional materials and campaigns, build relationships with retailers, and analyze market data to measure effectiveness. Candidates should have over 5 years of experience in trade marketing within the consumer electronics sector, a strong understanding of marketing principles, and proficiency in tools like Excel and PowerPoint. This is a full-time position with an entry-level seniority.

Competenze

• Minimum 5 years of experience in Trade Marketing within the Consumer Electronics market.
• Strong understanding of marketing and sales principles.
• Ability to interpret data and generate actionable insights.

Mansioni

• Develop and implement trade marketing plans and promotional activities.
• Create and distribute sales materials for promotional campaigns.
• Build and maintain strong relationships with retailers.

Conoscenze

Communication skills

Negotiation skills

Analytical skills

Critical thinking

Creativity

Formazione

Bachelor's degree in business, marketing, or a related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

Trade Marketing Specialist

The Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners. This role bridges marketing and sales, ensuring that the company's products are effectively marketed at the trade level to boost sell-through.

Key Responsibilities

• Strategy and planning: Develop and implement trade marketing plans and promotional activities to meet business objectives.
• Sales support / Campaign Plan: Create and distribute sales materials, such as promotional flyers and online visuals, and define ATL campaigns including TV, radio, and digital assets with retail partners.
• Partner collaboration: Build and maintain strong relationships with retailers to understand their needs and implement joint initiatives.
• Channel management: Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels.
• Data analysis: Analyze market data, sales reports, and competitor activity to measure campaign effectiveness and identify areas for improvement.
• Cross‑functional coordination: Work closely with the sales, marketing product, and communication teams to ensure alignment between consumer marketing and trade strategies.

Essential Skills and Qualifications

• +5 years of experience in the same role within the CE market
• Strong understanding of marketing and sales principles
• Excellent communication, negotiation, and relationship‑building skills
• Strong analytical skills to interpret data and generate actionable insights
• Proficiency in Microsoft Excel and PowerPoint
• Bachelor's degree in business, marketing, or a related field
• Ability to think critically and creatively

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Marketing

Industries

• Computers and Electronics Manufacturing and Retail

Location

• Milan, Lombardy, Italy