Trade Marketing In-Store Experience Manager (Ray-Ban) - Temporary Contract 1 Year

EssilorLuxottica; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading eyewear company in Milano seeks an In-store Experience Senior Specialist. This role involves creating impactful brand experiences to enhance visibility and customer engagement within stores. You will manage project timelines and budget, collaborating with various teams to ensure effective execution of visual merchandising strategies. The ideal candidate possesses strong project management and problem-solving skills, along with expertise in marketing or communications. Proficiency in Italian and English is required.

Competenze

• Proficiency in Italian and English required.
• Operational mindset with a cost-driven approach.
• Ability to analyze data and monitor project results.

Mansioni

• Deliver annual in-store experience strategy and plans.
• Coordinate execution of permanent and seasonal tools.
• Monitor in-store market trends and gather feedback.

Conoscenze

Project Management

Problem-Solving

Interpersonal Skills

Digital Tools proficiency

Teamwork Skills

Negotiation Skills

Adaptability

Formazione

Educational Background in Marketing, Economics, Communication

Strumenti

Excel

PowerPoint

Descrizione del lavoro

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your role

We are looking for an In‑store Experience Senior Specialist who will create Brand in‑store experiences to perfectly reflect Brand DNA and core values, maximizing Brand visibility, share of space and last‑mile customer engagement in a multi‑brand environment (wholesale channel). As an expert in In‑store Experience, the department provides in‑store visibility and experience strategy, plans and tools ensuring consistency with Brand tone of voice and visual identity. From ideation to execution of Visual Merchandising tools / activities, the department sets up and manages the whole creative and executional process following up on internal and external stakeholders to guarantee project goals, respecting timelines / deadlines and target cost indications.

Main responsibilities

• Delivering the annual in‑store experience strategy / plans and calendar activities in collaboration with global and local teams, such as : Ray‑Ban Brand and RB Wearable Team, Corporate Regional team, local VM / Trade Marketing teams, Business Brand management team and POP Supply Chain / Procurement team.
• Setting up the entire process for executing permanent & seasonal phygital tools / activities, from project kick off and creative development, throughout prototyping approval, to the final production / execution.
• Setting up creative and executional processes for high visibility projects (windows / pop up) on most qualitative doors.
• Setting up efficient guidelines & manuals to secure qualitative and compliant local executions.
• Monitoring in‑store markets trends.
• Analyzing data and collecting feedback from local markets to monitor project results.
• Following up on supplier cost and managing budget tracking.

Main requirements

• Strong Project Management : coordination of the entire end to end process from creative brief to project development, production & in‑store execution with focus on tight timelines, target cost and allocated budgets.
• Strong Problem‑Solving skills
• Operational mindset with a cost driven approach and timelines / planning definition and tracking
• Advanced Interpersonal and Communication Skills
• Highly tech‑savvy and comfortable with digital tools
• Teamwork Skills
• Negotiation Skills
• Adaptability / Flexibility
• Educational Background in Marketing, Economics, Communication
• Good knowledge of Excel and PowerPoint
• Italian / English (proficiency level)

Recruiting process

If you are selected, you will be contacted by HR Department to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.