Social Media Manager & Content Creator

OLIVER Agency; Roma; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm in Italy seeks a Social Media Manager & Content Creator to transform everyday Food products into engaging brand experiences. The role involves managing social media strategies for major brands like Knorr and Hellmann’s, creating platform-native content, and monitoring performance metrics. The ideal candidate has at least 2 years of experience, is fluent in Italian and English, and possesses strong creative skills. This role requires excellent communication and a deep understanding of social-first content strategies.

Competenze

• Minimum 2 years' experience managing social media for consumer brands.
• Fluency in Italian and English required.
• Experience in video content creation for social platforms.

Mansioni

• Lead social strategies for Knorr and Hellmann’s across channels.
• Create engaging content for Instagram, TikTok, and others.
• Monitor and report performance metrics for content decisions.

Conoscenze

Social media management

Content creation

Trend identification

Fluency in English

Creativity

Adobe Creative Suite

Video content creation

Influencer marketing

Strumenti

Adobe Creative Suite

Mobile editing tools

Descrizione del lavoro

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Standort: Rome, Italy (Office presence is expected at least 1 day per week)

Please submit your CV in English

The Role

As our Social Media Manager & Content Creator, you’ll be the driving force behind transforming everyday Food products into culturally resonant brand experiences. Operating at the intersection of strategy, creativity, and cultural relevance, you’ll turn strategic briefs into engaging social content that not only reflects brand personality but also sparks meaningful conversations across platforms.

What you will be doing:

Social Media Management

• Lead social‑first strategies for Knorr and Hellmann’s across paid and organic channels
• Build and manage content calendars and community engagement
• Spot cultural trends and activate them to boost brand relevance
• Collaborate with insights, analytics, and GenAI teams to inform strategy and optimise performance
• Shape brand voice and messaging across platforms
• Ensure content aligns with brand guidelines and platform best practices
• Present strategies and ideas to clients and stakeholders
• Stay ahead of platform updates and algorithm shifts
• Monitor and report on performance metrics to inform future content decisions

Content Creation

• Create platform‑native content that connects Knorr and Hellmann’s to cultural moments in real time
• Produce visually compelling assets for Instagram, TikTok, and emerging platforms
• Develop versatile content packages that flex across formats while maintaining brand consistency
• Lead reactive content creation that positions brands at the heart of trending conversations
• Translate brand guidelines into authentic, engaging storytelling
• Experiment with visual techniques to elevate Food storytelling
• Collaborate with influencer and GenAI teams to scale and enhance content relevance
• Deliver content that exceeds benchmarks in engagement and sentiment
• Maintain a consistent visual identity across platforms while tailoring content to each channel’s unique audience and tone.

What you need to be great in this role:

• Proven success in managing social media for consumer brands
• Experience of minimum 2 years of hands‑on experience creating content for Food brands
• Native in Italian and fluent in English (spoken and written - you will work with an international team)
• Deep understanding of social‑first content and platform‑native storytelling
• Creative flair and excellent written communications skills and great copywriting
• Experience creating content that performs exceptionally well across Instagram, TikTok, and emerging platforms
• Deep knowledge of social platform best practices and emerging trends
• Understanding of social listening and trend identification
• Strong expertise in video content creation (TikTok, Reels, YouTube Shorts)
• Skilled in Adobe Creative Suite and mobile editing tools
• Familiarity with AI‑powered content creation and optimisation
• Ability to analyse performance data and adapt content accordingly
• Experience with influencer marketing and social commerce strategies
• Knowledge of paid social media planning and execution
• Confident managing multiple brand voices and stakeholder relationships
• Sharp eye for cultural trends and visual innovation & Strong attention to detail
• The ability to work at pace without sacrificing quality, thriving in high‑pressure environments

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Equal Opportunity Statement

OLIVER, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. We work towards embedding sustainability into every department and through every stage of the project lifecycle.