Regional Marketing Manager

Sigenergy Technology Co., Ltd; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading technology company in renewable energy seeks a Regional Marketing Manager to drive regional marketing initiatives. You will develop strategies aligned with global objectives, manage campaigns, and enhance brand visibility. Ideal candidates have over 5 years of marketing experience and are fluent in English and Italian. This role offers a competitive salary and a dynamic work environment.

Servizi

Dynamic international work environment

Competitive compensation and benefits package

Competenze

• 5+ years of marketing experience, preferably in renewable energy or B2B industries.
• Strong expertise in digital marketing and campaign management.
• Demonstrated success in executing regional marketing strategies.

Mansioni

• Develop and implement regional marketing strategies aligned with global objectives.
• Drive brand visibility through digital and offline marketing activities.
• Plan and execute integrated marketing campaigns to generate leads.

Conoscenze

Campaign management

Digital marketing

Event organization

Communication skills

Market research

Stakeholder influence

Fluency in English

Fluency in Italian

Formazione

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

Strumenti

CRM tools

Analytics platforms

MS Office

Descrizione del lavoro

Overview

Regional Marketing Manager opportunity at Sigenergy to develop and execute regional marketing initiatives aligned with global company objectives and local market needs.

Responsibilities

1. Regional Marketing Strategy & Execution

   Develop and implement regional marketing strategies aligned with global company objectives. Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance. Identify regional growth opportunities and create targeted marketing initiatives.

2. Brand Positioning & Awareness

   Drive brand visibility in the region through digital, offline, and event-based marketing activities. Ensure consistent application of the company’s brand guidelines across all touchpoints. Build strong brand recognition with key partners, customers, and stakeholders.

3. Campaign Management & Lead Generation

   Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth. Monitor and analyze campaign performance, optimizing based on KPIs. Collaborate closely with sales teams to align marketing activities with business objectives.

4. Event & Partner Marketing

   Organize regional trade shows, exhibitions, roadshows, and partner events. Develop co-marketing programs with distributors, installers, and strategic partners. Act as the primary liaison for marketing collaborations with regional partners.

5. Market Intelligence & Reporting

   Conduct competitor analysis, market research, and customer insights to inform strategy. Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership. Share regional best practices and contribute to global marketing knowledge.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.
• Strong expertise in campaign management, digital marketing, and event organization.
• Demonstrated success in developing and executing regional marketing strategies.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).
• Fluency in English & Italian is required; additional regional languages (e.g., Spanish, Greek, Chinese) are a strong plus.
• Willingness to travel within the region as required.

What We Offer

• A dynamic and international work environment in a fast-growing company.
• The opportunity to shape and lead marketing initiatives in a key region.
• Collaboration with a motivated global marketing and sales team.
• Competitive compensation and benefits package.

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Renewable Energy; Semiconductor Manufacturing