Product Marketing Manager

HCLSoftware; Roma; In loco; EUR 80.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading enterprise software company is seeking a Senior Product Marketing Manager to own the marketing plan for its orchestration portfolio in Rome, Italy. The ideal candidate has strong experience in enterprise automation, demands generation, and proven abilities in messaging and storytelling for complex software solutions. Responsibilities include managing multi-channel campaigns and collaborating with sales to enhance pipeline and product adoption. This challenging role requires a blend of creativity and execution discipline in a fast-moving market.

Competenze

• Strong experience in enterprise automation and orchestration software.
• Proven ability to partner with teams to generate pipeline and accelerate SaaS adoption.
• Structured team manager balancing creativity with execution discipline.

Mansioni

• Define and maintain clear messaging across varied product lines.
• Drive multi-channel digital marketing campaigns to generate leads.
• Partner with sales teams to design and execute regional initiatives.
• Build success stories demonstrating business outcomes from orchestration.

Conoscenze

Software Product Marketing

Demand Generation

Sales & Geo Collaboration

Market Proof & Storytelling

People & Cross-Functional Leadership

Descrizione del lavoro

Senior Product Marketing Manager

who owns the integrated marketing plan with budget responsibility, drive demand generation and market awareness for HCLSoftware’s orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate adoption—especially for Automation Orchestration (HWA, UnO).

Key Responsibilities

• Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.
• Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.
• Demand Generation & Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact.
• Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.
• Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.
• Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
• Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes.

Ideal Candidate Profile

• A senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex technologies into clear, outcome-driven messaging and, with a proven ability to partner with Geo teams and sales to generate pipeline and accelerate SaaS adoption.
• A confident communicator and structured team manager, able to balance creativity with execution discipline in competitive, fast-moving markets.

Mandate Skills

• Software Product Marketing: Ability to define clear positioning and messaging for complex enterprise software portfolios.
• Demand Generation: Experience driving digital and field campaigns that generate qualified leads and pipeline, including SaaS.
• Sales & Geo Collaboration: Proven ability to work closely with sales, Geo marketing, and partners to support regional initiatives.
• Market Proof & Storytelling : Skill in using analyst recognition and customer success stories to build credibility and support sales.
• People & Cross-Functional Leadership : Experience leading teams and influencing large, cross-functional groups to deliver shared outcomes.

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Product Marketing Manager • Rome, Latium, Italy