Portfolio and Customer Activation Expert

Mars; Turbigo; In loco; EUR 10.000 - 30.000; Tempo pieno

Descrizione del lavoro

A leading global company is seeking a dedicated professional to define and execute an activation strategy that supports brand growth. The role involves collaborating with Brand Managers to develop and implement activation plans at the point of sale, ensuring impactful materials are delivered on time. Ideal candidates will possess strong project management skills and advanced market knowledge, aiming to enhance shopper experiences and drive sales in a competitive environment. This position offers full-time employment in Turbigo, Lombardia.

Competenze

• Advanced knowledge of category and market.
• Ability to convert insights into actions.
• Strong project execution and evaluation skills.

Mansioni

• Defines activation strategy to support brand growth.
• Develops and executes activation plans at the POS.
• Collaborates with Brand Manager and cross-functional teams.
• Leads development of impactful POS materials.

Conoscenze

Project / Program Management

Project Portfolio Management

Portfolio Management

Credit Analysis

Pricing

Analysis Skills

Project Management

Financial Analysis

Budgeting

Property Management

Contracts

Descrizione del lavoro

Job Description

Job Purpose/Overview

The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers in a way which contributes towards delivery of the retailers own strategies.

Key responsibilities

Actively supports Brand Growth

• Supports shaping of brand strategy by acting as a strong co-pilot for the Brand Manager
• Develops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand. Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS Promotions Sampling Tasting digital PR)

Growth Initiatives Delivery

• Deploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellence
• Leads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand manager
• Executes all activities with excellence and ensures best-in-class NPD instore-launches
• Drives the overall local instore presence (shelf displays POP permanent 2nd location) for the assigned brand in line with global brand guidelines
• Work close with KAMs and propose customer centric brand-activations for partner-customers

Compelling sell-in and impactful POS materials

• Develops strong selling trade-/ customer-stories
• Develops all materials needed (sales folders customer leaflet trade ads etc) in-time and supports smooth introduction for all growth initiatives (NPDs EBAs POS promotions etc) Drives high quality display (format design assortment) as well as POS materials to attract shoppers with our brands and maximize sell-out
• Steers the development and production process and alignment with BGT and x-functional counter parts

Insights and Learnings

• Builds on existing Shopper- Customer- Channel- and Category-Insights to maximize impact of activation and sales-materials
• Brings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI CatMan and CBDs Is accountable for post implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.

Connect & Collaborate

• Be an active co-lead with the Brand Manager of the cross functional Brand Growth Team (BGT) in the area of activation
• Drive passion and engagement for the assigned brand internally and be the contact for the Field communication
• Drive sharing with other markets segments and global teams and seek for other market proven activations promotions and mechanics to reapply with local excellence
• Identify best practices codify POS learnings to strengthen the local plans
• Identify best practices codify POS learnings to strengthen the local plans

Key Mars Leadership Competencies

• Customer Focus
• Interpersonal Savvy
• Plans and aligns
• Drives results

Key Functional Competencies & Technical Skills

• Category and Market Knowledge: Advanced
• Convert insights into action: Advanced
• Execute and evaluate results: Advanced
• Shopper experience design: Advanced

Key Skills

• Project / Program Management
• Project Portfolio Management
• Portfolio Management
• Credit Analysis
• Banking
• Pricing
• Analysis Skills
• Project Management
• Financial Analysis
• Budgeting
• Property Management
• Contracts

Employment Type: Full-Time

Experience: years

Vacancy: 1