Marketing Manager | Opening Mama Shelter Lake Como (M/F/NB)

MAMA SHELTER; Como; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

An innovative hospitality company is seeking a Marketing Manager for their opening at Lake Como, Italy. The ideal candidate must be fluent in Italian and English, and will be responsible for creating marketing strategies, content for social media, and planning events. If you are proactive and have a knack for building relationships while ensuring a positive vibe, we want to hear from you. Join our team to elevate the Mama Shelter brand and bring unforgettable experiences to our guests.

Competenze

• Fluent in Italian and English.
• Strong integrity and professionalism.
• Ability to stay calm in tough situations.

Mansioni

• Create local marketing strategy for Mama Shelter Lake Como.
• Develop and update in-house communication materials.
• Analyze impact of marketing actions.
• Define social media strategy.
• Plan and coordinate events.

Conoscenze

Creative thinking

Media relations

Event planning

Social media strategy

Relationship building

Descrizione del lavoro

Company Description

MAMA? Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co‑founders of Club Med), Mama Shelter is a creator of living spaces and a daily director! Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price. More than just rooms and restaurants, Mama Shelter is a dynamic vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy. Whatever your role, we're all here to make the customer experience as unforgettable as possible. Our mission: to bring little moments of happiness to people. Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience. Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

Our commitment to diversity and inclusion: Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender‑neutral, so the masculine gender is used here to lighten the text.

Job Description

Would you like to join us and contribute to the opening of our Mama Shelter Lake Como? You must be fluent in Italian as well as English. Please send an English version of your CV.

The MISSION

Ready to elevate Mama Shelter’s brand to new heights? We’re searching for a creative and proactive Marketing Manager to join our vibrant team and drive our marketing and PR efforts. If you’re passionate about media relations, event planning, and supporting our F&B and sales teams, this 360° role is perfect for you!

Responsibilities

Develop the exposure of Mama Shelter brand

• By receiving brand guidelines from HQ, you create your local marketing strategy to promote Mama Shelter Lake Como as the must‑visit lively and cultural venue.
• Create and update in‑house communication materials (posters, menus, flyers, collaterals, etc.).

Reporting & Coordination

• Track and analyze the impact of your marketing actions (social media performance, PR coverage, event results).
• Align with the central Brand team to ensure a consistent voice across the world.

Content & Social Media

• Define and roll out the social media strategy for the hotel and its outlets in the local market.
• You are the pen and the brush of Mama Shelter for the visual and editorial content you are going to publish on your local social accounts (Instagram, TikTok, Facebook, etc.).

PR & Influence Relations

• Identify, meet, and build relationships with local journalists, media, and content creators/influencers.
• Act as press officer of Mama Shelter Lake Como, coordinating incoming requests and organising visits, press events, press trips or photoshoots at the hotel.

Events

• Plan the trip: imagine, build and orchestrate an annual event calendar aligned with global activations and local trends. Dare to create original off‑beat events.
• As a theatre director, you’ll choose your artists and local collaborations but also handle logistics with F&B teams and external partners to deliver memorable events.

Qualifications

• You’re a pro in tough situations: always one step ahead, you stay calm and make the right call when things get tricky.
• You’re as real as it gets: integrity and professionalism are your middle names, and you always keep it 100% honest.
• Transparency is your thing: your motives, methods, and goals are clear as day. No smoke and mirrors here!
• You own your oops moments: mistakes happen – you own them, learn from them, and help the team avoid them next time.
• Business with a heart: you believe in doing things right, with honesty and fairness. No shortcuts.
• You keep secrets safe: confidentiality is your superpower. Sensitive info stays in the vault.

Your Little Extras

• You always follow through: when you commit, you deliver. Every time.
• playerand solo star): whether you’re working with the squad or flying solo, you nail it.
• Your vibe is positive & approachable: you’ve got that energy that lifts the room, for both your colleagues and guests.
• You know your people: you take the time to get to know your teammates and our guests. Relationships matter.
• You’ve got everyone’s back: we’re all in this together – one big family making magic happen.

Additional Information

First melody: “At Mama, no AI! We review your application in person and take the time to understand your background.

First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm.

Chorus: Once you've passed the phone interview, we'll arrange a remote meeting or a meeting at Mama to meet the Gang!

Last verse: Naturally, you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.