Growth Marketing Manager

Qapla'; Ancona; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Descrizione del lavoro

A dynamic technology firm in Ancona is seeking a Growth Marketing Manager to drive their marketing strategy and support business growth. This role requires 3-5 years of experience in marketing, particularly within the SaaS and eCommerce sectors. As part of a small team, you will manage campaigns, optimize acquisition channels, and leverage various marketing tools. The position offers a competitive salary, flexible working arrangements, and a chance to make a real impact on company growth.

Servizi

Permanent employment

Performance-based salary component

Dynamic work environment

Competenze

• 3–5+ years of experience in Growth Marketing roles, preferably within SaaS.
• Experience in the eCommerce sector.
• Strong leadership skills managing teams and agencies.

Mansioni

• Define and implement company brand positioning strategy.
• Optimize inbound and self-service acquisition strategies.
• Lead and coordinate a marketing team of 2.

Conoscenze

Growth Marketing

Performance marketing platforms

Team leadership

CRM tools

AI tools

Fluent Italian

Fluent English

Strumenti

Zoho

HubSpot

GA4

Descrizione del lavoro

Overview

We are looking for a strategic and hands-on Growth Marketing Manager to lead the Marketing function and support business growth. The ideal candidate has at least 3 years of proven experience in the role, combines strategic vision with strong execution skills, and is able to manage the entire marketing funnel—from brand positioning to acquisition, activation, and retention. Reporting directly to the CEO, this role plays a key role in defining and scaling the marketing strategy across multiple markets.

Responsibilities

• Define and implement Qapla's brand positioning strategy across Italy, Spain, and Europe
• Optimize acquisition strategies across both inbound (Enterprise/Big Accounts) and self-service (SMB) channels, organic and paid
• Lead and coordinate the marketing team consisting of 2 people (Marketing Specialist, SEO Strategist)
• Manage external agencies for campaigns and other marketing activities
• Build and optimize lead generation and nurturing funnels
• Experiment with new channels, approaches, and technologies (AI, automation, agents)
• Monitor KPIs, budgets, and ROI, delivering regular reports to management

Requirements

• 3–5+ years of experience in Growth Marketing / Marketing Manager roles, preferably within SaaS companies
• Experience in the eCommerce sector
• Fluent proficiency in Italian and English
• Proven experience in defining and executing Go-To-Market strategies
• Strong leadership skills with experience managing teams and external agencies
• Solid knowledge of performance marketing platforms
• Hands-on experience with CRM and marketing automation tools (knowledge of Zoho, HubSpot, and GA4 will be considered a plus)
• Advanced use of AI tools, agents, and workflow automation
• Strong results orientation, proactive mindset, and ability to work independently in fast-paced environments

Nice to Have

• Background in international and high-growth environments

What We Offer

• A strategic role with direct impact on company growth
• Permanent employment with a salary aligned to proven experience (€40,000–€50,000) plus a performance-based variable component
• High level of autonomy and responsibility within a dynamic and innovative work environment

Work Location

• Flexible working model: Smart Working (3 days remote + 2 days in-office) or Full Remote (Italy)
• Growth Marketing Manager • Ancona, ITALY