Factory Automation Head of Product Management

Datalogic; Monte San Pietro; In loco; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading technology company located in Emilia-Romagna is seeking a Head of Stationary Industrial Scanner Factory Automation Product Manager. In this role, you will define and execute product marketing strategy while leading a team of Product Managers. You will ensure alignment with market intelligence, oversee the product lifecycle, and develop organizational leadership. A strong background in product management with experience in the industrial automation industry is essential.

Competenze

• 10+ years of experience in Product Marketing or Product Management in a complex B2B environment.
• Proficient in both Italian and English.

Mansioni

• Set pricing and positioning strategies to align with corporate goals.
• Oversee the full product lifecycle ensuring accountability.
• Monitor market trends and analyze customer behavior to guide product strategy.

Conoscenze

Product Marketing

Market Analysis

Cross-Functional Leadership

Strategic Planning

Organizational Development

Formazione

Bachelor’s or master’s degree in business, Marketing, Engineering, or related field

Strumenti

SAP

Power BI

MS Dynamics

Descrizione del lavoro

Overview

The Head of Stationary Industrial Scanner Factory Automation (SIS-FA) Product Manager is responsible for defining and executing the product marketing strategy across a diverse portfolio. This leadership role ensures alignment of market intelligence, lifecycle governance, go-to-market effectiveness, and organizational development with commercial objectives. You will lead a team of Product Managers and collaborate cross-functionally to drive business growth, innovation, and competitive positioning.

Key Responsibilities

1. Business & Commercial Strategy
   • Set pricing and positioning strategies at the portfolio level to ensure alignment across product lines and customer segments; monitor revenues, margins, and KPIs at the portfolio level; lead corrective action plans to address underperformance.
   • Ensure product strategies are commercially coherent and aligned with corporate goals.
2. Product Lifecycle Governance
   • Craft a clear, compelling vision that aligns with company goals and customer needs.
   • Oversee the full product lifecycle: from concept to end-of-life (EOL), ensuring accountability and milestone discipline.
   • Drive optimization initiatives such as cost reduction, platform leverage, and product rationalization.
3. Market & Competitive Intelligence Leadership
   • Monitor market trends, applications, customer behavior, emerging disruptions, and competitor activity; collect the Voice-of-the-Customer by conducting research, interviews, and data analysis to deeply understand pain points and needs.
   • Guide Product Managers with strategic insights to adjust positioning and prioritize opportunities.
4. Go-to-Market (GTM) Strategy Oversight & Optimization
   • Define and manage portfolio-level GTM strategies including launch plans, pricing, positioning, and sales enablement.
   • Analyze funnel data, sales performance, and feedback to identify and resolve systemic GTM issues.
   • Lead cross-functional GTM reviews and implement strategies to improve conversion and sales efficiency.
5. Organizational Development & Leadership
   • Build, develop, and lead a high-performing Product Manager team.
   • Ensure robust training, mentorship, and performance reviews are in place.
6. Cross-Functional & Executive Alignment
   • Represent product and portfolio strategy in executive forums.
   • Act as a trusted escalation point for resolving cross-functional challenges affecting product along its entire life.

Key Activities

• Run portfolio reviews to prioritize investments and ensure alignment with strategic objectives.
• Conduct regular GTM effectiveness audits and course-correct based on performance insights.
• Collaborate with R&D, Sales, Finance, Operations and Supply Chain to align execution with strategic goals.
• Oversee product business case development, lifecycle phase-in/out planning, and market readiness.

Requirements

Education: Bachelor’s or master’s degree in business, Marketing, Engineering, or related field.

Languages: Italian; English proficient

Experience: 10+ years of experience in Product Marketing or Product Management in a complex B2B environment, of which 3 years in the industrial automation industry. Familiarity with SAP, Power BI, MS Dynamics or equivalent ERP and Business Intelligence and CRM tools.