CX Strategy & Transformation Senior Consultant

frog; Milano; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global consultancy firm in Italy is seeking a Senior Consultant for CX Strategy & Transformation. This role involves designing omnichannel services, implementing CRM strategies, and applying Generative AI to enhance customer engagement. The ideal candidate will have 6-7 years of relevant experience, strong analytical abilities, and fluency in English. The position offers a full-time employment type with hybrid working options, five weeks of vacation, and various employee benefits.

Servizi

5 weeks vacation

Employee referral bonus

Company shares program

Annual fitness subscription contribution

Competenze

• Proven experience (6–7 years) in consulting or strategic roles in marketing/service design.
• Ability to design business processes focused on marketing and customer experience.
• Solid understanding of omnichannel strategies and engagement models.

Mansioni

• Design omnichannel services and journeys, integrating physical and digital touchpoints.
• Define and implement CRM and CVM strategies.
• Apply Generative AI to optimize campaign processes and customer engagement.
• Conduct benchmarking and market analysis to identify trends.

Conoscenze

CRM and CVM knowledge

Business process design

Generative AI expertise

Omnichannel strategy understanding

Design Thinking familiarity

Analytical skills

Fluent English

Strumenti

Salesforce

Adobe

Descrizione del lavoro

CX Strategy & Transformation Senior Consultant • Capgemini Invent

Capgemini Invent is a global business and technology transformation partner focused on digital and sustainable solutions. This senior consultant role drives CX strategy and transformation for clients.

YOUR ROLE

As a Senior Consultant in CX Transformation, you will:

• Design omnichannel services and journeys, integrating physical and digital touchpoints.
• Define and implement CRM and CVM (Customer Value Management) strategies.
• Apply Generative AI to optimize campaign processes, content creation, and customer engagement.
• Support the definition of digital transformation roadmaps for marketing.
• Collaborate with cross‑functional teams (IT, Sales, Operations) to ensure strategic alignment.
• Conduct benchmarking and market analysis to identify trends and opportunities.
• Manage workshops with stakeholders for co‑creation and solution validation.
• Have proven experience (6–7 years) in consulting or strategic roles in marketing/service design.

YOUR PROFILE

We are looking for a professional with the following qualifications:

• In‑depth knowledge of CRM and CVM, including leading platforms (Salesforce, Adobe, etc.).
• Ability to design business processes focused on marketing and customer experience.
• Expertise in Generative AI applied to marketing (e.g., content personalization, automation).
• Solid understanding of omnichannel strategies and engagement models.
• Familiarity with Design Thinking and Service Design methodologies.
• Strong analytical, problem‑solving, and communication skills.
• Fluent English (spoken and written).

WHAT YOU’LL LOVE ABOUT WORKING HERE

• Be the change by supporting our clients through innovative strategy projects around digital, future‑proof topics.
• Craft your own career path through continuous learning and personal growth.
• Enjoy hybrid working with flexibility, 5 weeks vacation, employee referral bonus, company shares program, and annual fitness subscription contribution.
• Capgemini Italy is an equal‑opportunity employer promoting equality and dignity in all aspects of recruitment and employment.

SENIORITY LEVEL

Mid‑Senior level

EMPLOYMENT TYPE

Full‑time

JOB FUNCTION

Marketing

INDUSTRY

Business Consulting and Services