CRM Campaign Manager

EssilorLuxottica; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global leader in eyewear is seeking a CRM Campaign Manager in Milan. This role involves managing customer relationship initiatives, executing CRM campaigns that drive engagement and sales, and collaborating across multiple channels to enhance customer experience. Ideal candidates should have 6-8 years of CRM and digital marketing experience, a strong understanding of data analytics, and excellent communication skills. Enjoy benefits like flexible work conditions and personal development programs.

Servizi

Flexible work conditions

Health insurance coverage

Corporate Shareholding Program

Access to exclusive employee offers

Mental health and wellness initiatives

Competenze

• 6-8 years of experience in CRM, digital marketing, or consumer engagement roles required.
• Strong understanding of CRM platforms, customer data, and campaign automation tools.
• Ability to interpret data and translate insights into actions.

Mansioni

• Coordinate CRM campaigns across multiple channels.
• Collaborate with teams to deliver brand-consistent messaging.
• Track KPIs to optimize CRM strategies.

Conoscenze

CRM platforms

Digital marketing

Data analysis

Leadership

Excellent communication

Formazione

Bachelor’s degree in marketing, business, communications, or related field

Strumenti

MS Excel

PowerPoint

Descrizione del lavoro

Join to apply for the CRM Campaign Manager role at EssilorLuxottica

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses, operating in over 150 countries. Our portfolio includes icons such as Essilor, Ray‑Ban, Oakley, Persol, and Costa, along with a network of retail and e‑commerce platforms.

Join our global community of over 190,000 dedicated employees as we drive the transformation of the eyewear and eye‑care industry.

«Your #FutureInSight with EssilorLuxottica»

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Your role

We are looking for a CRM Campaign Manager who will play a key role in managing and executing customer relationship management initiatives for EssilorLuxottica’s most iconic brand. This role ensures that CRM campaigns are aligned with brand strategy, deliver personalized customer experiences, and drive engagement, loyalty, and sales across multiple channels.

Main responsibilities

CAMPAIGN MANAGEMENT

• Coordinate the planning, execution, and monitoring of CRM campaigns (email, SMS, RCS, direct mail, etc.) for the brand.
• Ensure campaigns are geo‑targeted and tailored to local market needs.
• Collaborate with creative teams to deliver brand‑consistent messaging.

DATA & INSIGHTS

• Work with analytics teams to track KPIs such as open rates, click‑through rates, conversions, and customer retention.
• Provide regular reporting and insights to optimize CRM strategies.
• Support data capture initiatives in‑store and online to enrich the CRM database.

CUSTOMER EXPERIENCE

• Partner with retail teams to support store‑related communications (openings, events, services).
• Assist in the rollout of clienteling tools that empower store associates to engage customers directly.
• Ensure CRM activities enhance customer journeys and loyalty programs.

CROSS‑FUNCTIONAL COLLABORATION

• Liaise with global and regional CRM teams to align strategy and best practices.
• Coordinate with marketing, e‑commerce, and retail teams to integrate CRM into broader campaigns.
• Support special projects focused on innovation and acceleration initiatives.

Main requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• 6‑8 years of experience in CRM, digital marketing, or consumer engagement roles.
• Previous experience in team management or supervision (even small teams).
• Strong understanding of CRM platforms, customer data, and campaign automation tools.
• Analytical mindset with the ability to interpret data and translate insights into actions.
• Excellent communication, leadership, and organizational skills.
• Passion for fashion, retail, and consumer brands — ideally with eyewear or lifestyle experience.
• Advanced knowledge of MS Excel, PowerPoint, and general understanding of other analytical tools.

What’s in it for you

• Access to our cutting‑edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
• Enjoy flexible work conditions, health insurance coverage, ticket restaurants, and an internal rooftop canteen.
• Join the Corporate Shareholding Program “BOOST”, an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth.
• Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world‑class brands firsthand.
• Enjoy our “Disconnect Program”, a holistic approach to work‑life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

We are committed to providing equal employment opportunity. All qualified applicants are encouraged to apply. EssilorLuxottica is an Equal Opportunity Employer.