BRAND MANAGER - ALPRO

Danone; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A global leader in food products in Milan is seeking a Brand Manager for the Plant Based Unit. This role involves developing and executing strategic marketing plans, leading brand activations, and analyzing market data. Ideal candidates will have 4-5 years of marketing experience and a master's degree. The company offers a dynamic work environment with opportunities for growth and innovation.

Servizi

Free water, yogurt, and fruits

Flexibility in work

Inclusive and diverse environment

Competenze

• At least 4-5 years of relevant working experience related to Marketing.
• Creative and analytical mindset with strategic and entrepreneurial thinking.
• Previous experience in FMCG industries is a plus.

Mansioni

• Develop and execute strategic marketing plans aligned with company vision.
• Lead 360° brand activations to drive awareness and loyalty.
• Analyze consumer and market data to guide decisions.

Conoscenze

Creative mindset

Analytical thinking

Agility in fast-paced environments

Experience in FMCG industries

Fluent in English

Formazione

Master’s degree in Marketing, Economics or Management

Descrizione del lavoro

Overview

Short Intro and About the Job

For our Plant Based Unit based in Milan we are looking as of now for a Brand Manager for Alpro. We offer a permanent contract. Alpro is more than a brand – it’s a lifestyle and a category leader in the plant-based and breakfast category. With a bold vision and an emotional connection with consumers, Alpro plays a central role in shaping the way Italians start their day.

As Brand Manager, you’ll be at the heart of this transformation. You’ll participate in the brand’s strategic direction, drive innovative activations, and create meaningful consumer experiences that accelerate category growth and push boundaries.

Your key responsibilities are :

Responsibilities

• Develop and execute strategic marketing plans aligned with company and country vision.
• Lead 360° brand activations (ATL, BTL, digital) to drive awareness, penetration, and loyalty.
• Build and implement channel-specific strategies, including non-traditional channels (e.g., AFH, e-commerce).
• Collaborate with creative and media agencies, and cross-functional teams (Shopper, Sales, Finance, Central EU Marketing Team).
• Analyze consumer and market data (sell-in, sell-out, market share, pricing, competition) to guide decisions.
• Ensure brand communications are consistent with positioning and values.
• Support budget planning, monthly forecasting, and P&L management.

About You

To be able to achieve the above and be successful in this role, we believe you need to have :

• At least 4-5 years of relevant working experience related to Marketing;
• Master’s degree in Marketing, Economics or Management;
• Creative and analytical mindset, with strategic and entrepreneurial thinking.
• Agility and proactivity in fast-paced environments.
• Previous experience in FMCG industries will be a plus;
• Fluent in English.
• You’re ready to lead change, anticipate trends, and make a lasting impact.

About Us

About us

As a world leading food company, DANONE stands for international success. Around 104000 employees work on all five continents in the three Danone business areas Essential Dairy & Plant-Based, Specialized Nutrition and Water on one corporate mission: “Bringing health through food to as many people as possible.”

We want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food and healthy food needs a healthy planet: this is what our new signature One Planet One Health embodies.

Do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced environment with complexity and challenges, but it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial—the impact you could make might just amaze you. Join our movement for a healthier world. One Planet OneHealth BYYOU.

We offer

We believe in a “Phygital” workplace.

Physical because our offices are centrally located and easily reached by public transportation. Free water, yogurt and fruits are benefits for our employees.

Digital as we work for objectives, without time or space constraints, in a responsible, autonomous and flexible way that helps to reconcile life and work times, improving productivity and focusing on results.

We offer you a culture where you’ll be welcomed to bring in ideas and take initiative. You’ll learn from colleagues highly committed and passionate about what they do. We believe in learning something new each day as it means you keep growing every day!

We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.

In Italy we are Certified Great Place to Work and B Corp.

Inclusive Diversity

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society. We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation. We believe that our differences will make the difference.

What’s next?

Willing to start your meaningful journey? Hit the apply button!

Join us! Follow @idanoners_italia on Instagram! See life at Danone from the front row

Your personal data will be processed in compliance with the EU Regulation 2016/679.

La ricerca rispetta il 198/2006 ed è aperta a candidati di qualsiasi orientamento o espressione di genere, orientamento sessuale, età, etnia e credo religioso.