Key Account Manager (Toys, CCG, FMCG)

Kayou Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading retail development company in Jakarta Utara is seeking a professional with 3+ years of experience in channel development. The role involves building relationships with major retail partners and executing strategies to expand market presence. Candidates should have a strong understanding of FMCG products and be skilled in market research and data analysis. This position offers competitive compensation based on experience.

Qualifications

• 3+ years of experience in independent offline channel development.
• Experience supplying for INDOMARET or ALFAMART is preferred.
• Understanding of FMCG and various product categories.

Responsibilities

• Identify and evaluate potential retail partners.
• Develop and execute channel development plans.
• Conduct market research to identify differentiation opportunities.
• Build and maintain strong relationships with retailers.
• Analyze sales data and develop improvement strategies.
• Collaborate closely with Marketing and Product Management teams.

Skills

Market Research

Channel Strategy Development

Relationship Management

Sales Training

Data Analysis

Job description

Overview

3+ years of independent offline channel development experience, including experience in large retail chains, hypermarkets, and street vendors. Experience supplying for INDOMARET and ALFAMART preferred.

Experience in the following product categories preferred: FMCG, TOYS, CCG, TCG, small home appliances, cosmetics, food, personal care products, and health management products.

Responsibilities

• Identify and evaluate potential retail partners, including large retail chains, hypermarkets, and street vendors.
• Develop and execute channel development plans to rapidly expand sales networks and ensure coverage of key market areas.
• Conduct market research to understand competitors' channel strategies and identify differentiation opportunities.
• Retail Maintenance
  • Build and maintain strong relationships with existing retailers to ensure continued product sales.
  • Regularly visit retailers to provide product training and sales support, enhancing the product knowledge of retail sales staff.
  • Monitor retailers' inventory and sales, and adjust replenishment strategies promptly to ensure adequate product supply.
  • Provide marketing materials and sales tools to help retailers promote and promote products.
  • Organize promotional events and demonstrations to increase product exposure and sales.
  • Collect market feedback and provide timely feedback to the company on product performance and market demand.
• Data Analysis and Reporting
  • Analyze sales data, evaluate channel performance, and develop improvement strategies.
  • Regularly report to management on the progress of channel development and maintenance, providing market insights.
• Teamwork
  • Collaborate closely with the Marketing, Product Management, and Customer Service teams to ensure channel strategies are aligned with overall business goals.
  • Participate in cross-departmental meetings to share market insights and sales experiences.

Qualifications & Responsibilities

• Market Research and Analysis: Understand market trends, consumer needs, and the competitive landscape, particularly regarding children\'s and parents\' preferences.
• Channel Strategy Development: Based on market research findings, formulate channel development and maintenance strategies to ensure effective product distribution in target markets.
• Relationship Management: Build and maintain long-term relationships with retailers, ensuring excellent communication and support.
• Sales Training: Provide product knowledge and sales skills training to retailers to help them effectively promote products.
• Promotional Event Planning: Design and implement promotional events to boost product sales and attract consumer attention.
• Performance Evaluation: Regularly evaluate channel sales performance, provide improvement suggestions, and ensure sales targets are met.

What\'s your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years\' experience do you have as a key account manager?

Do you have customer service experience?

How many years\' experience do you have in market research?

Do you have experience in a role which requires relationship management experience?