Media jobs in Germany

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Client: Alibaba.com

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 05.05.2025

Expiry Date: 19.06.2025

We are seeking an experienced and dynamic European Brand Marketing Communications Manager to join our team. This key role will focus on localizing brand strategies and driving effective communication for our brand across European markets, including the UK, France, Germany, Italy, Spain, and the Netherlands.

1. Brand Strategy Localization:

• Develop and localize brand marketing communication strategies based on business goals, market opportunities in Europe, competitive landscape, target audience needs, and media landscape. Enhance brand awareness and reputation across European regions.
• Build an efficient communication matrix to reach local SMEs, including social media, influencer partnerships, co-marketing, and offline events.
• Stay updated on the latest communication trends and channels, employing advanced communication strategies.

• Understand popular content formats in local markets, tapping into trending topics to create engaging and creative brand communication content that enhances communication efficiency with target audiences.

• Design and organize online and offline brand marketing events in Europe, such as product launches, brand experience events, and online promotions.
• Plan and execute viral activations and PR stunts to generate buzz and influence.

1. Educational Background:

• Bachelor’s degree or higher in Marketing, Communications, Advertising, or related fields is preferred.
• Fluent in English with strong listening, speaking, reading, and writing skills. Proficiency in at least one other major European language (e.g., French, German, Spanish) is a plus.

• Over 7 years of local living experience in the European market with a deep understanding of European cultural habits.
• 4 to 7 years of relevant experience in brand marketing communications.

• Familiarity with the operational rules and marketing techniques of major European social media platforms.
• Excellent copywriting and creative planning skills.
• Proficient in data analysis tools (e.g., Excel, Google Analytics) for effective market data analysis.

• Good team spirit and communication skills, proactive work attitude, strong sense of responsibility, and adaptability to high-pressure workloads and travel.

• Work with one of the world's most advanced e-commerce companies, featuring cutting-edge digital and AI capabilities.
• Great growth potential: Rapid investment and expansion in the European market provide ample opportunities for scope expansion and horizontal growth.
• No limits on position: If you have innovative market ideas, abundant resources will support your initiatives.
• Diverse and global team environment: Collaborate with top-tier international talent in a culture of transparency and openness, free from office politics.