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Director of Sales - Luxury Hotel, York
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Director of Sales - Luxury Hotel, York
Job summary
A prestigious luxury hotel in York is seeking an experienced Director of Sales to lead the sales strategy and drive revenue. The successful candidate will have a proven background in luxury hospitality, exceptional leadership skills, and the ability to cultivate strong relationships. This is a pivotal role in a fast-paced environment, ideal for a strategic thinker passionate about the luxury travel market.
Qualifications
- Experience in a senior sales role within luxury hospitality.
- Strong understanding of luxury travel markets.
- Exceptional communication and relationship-building skills.
- Confident managing high-value accounts.
- Ability to inspire and lead a team.
Responsibilities
- Develop and implement strategic sales plans.
- Lead, mentor, and motivate the sales team.
- Manage key corporate, leisure, and MICE accounts.
- Analyse market trends and business performance.
- Represent the hotel at tradeshows and events.
Skills
Director of Sales – Luxury Hotel, York
Salary: Negotiable
We are seeking an exceptional Director of Sales to join a prestigious luxury hotel in the heart of York. This is a rare opportunity for a strategic, driven, and relationship‑focused sales leader to shape the commercial success of one of the city’s most iconic properties.
As Director of Sales, you will be responsible for developing and executing a high-impact sales strategy that maximises revenue across all market segments. You will lead and inspire a talented team, cultivate strong partnerships, and represent the hotel at key industry events. This is a hands‑on, commercially focused role suited to someone who thrives in a fast‑paced luxury environment.
- Develop and implement strategic sales plans to achieve revenue and market‑share goals
- Lead, mentor, and motivate the sales team to ensure high performance
- Manage key corporate, leisure, and MICE accounts, building long‑term relationships
- Analyse market trends, competitor activity, and business performance to drive commercial decisions
- Represent the hotel at tradeshows, industry events, and client meetings
- Collaborate closely with Revenue, Marketing, and Operations teams to optimise business opportunities
- Proven experience in a senior sales role within luxury hospitality
- Strong understanding of the UK and international luxury travel markets
- A strategic thinker with exceptional communication and relationship‑building skills
- Results‑driven, proactive, and confident managing high‑value accounts
- A natural leader who can inspire a team and influence stakeholders at all levels
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.