CRM Marketing Lead: Data-Driven Engagement for Kids

Kidzania London; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading children's entertainment venue in Greater London is seeking a talented CRM Manager to lead digital communications and customer engagement strategies. The role involves developing effective acquisition, retention, and segmentation strategies while leveraging insights from CRM systems. Candidates should have over 5 years of experience in marketing, be proactive, and possess strong analytical skills. This full-time position offers a competitive salary and benefits including 25 days annual leave and discounted tickets.

Benefits

25 days annual leave, plus recognized Bank Holidays

Free and Discounted KidZania Tickets

25% Discount in our retail shop

Westfield Discounts

Free Eye Test for DSE users

Qualifications

• 5+ years experience in a similar role in a commercial marketing environment.
• Proactive and organised with the ability to work as part of a team as well as drive individual projects.
• Competent in email marketing best practice and reporting.

Responsibilities

• Create and implement the CRM Strategy for KidZania London.
• Develop effective acquisition, engagement and retention strategies.
• Work with the marketing team to develop a clear content plan.

Skills

Commercially minded

Data management experience

Analytical approach

Email marketing best practice

Teamwork and organization

Tools

Microsoft Dynamics

Sales Force

Google Analytics

GA 360

Microsoft applications

Job description

A leading children's entertainment venue in Greater London is seeking a talented CRM Manager to lead digital communications and customer engagement strategies. The role involves developing effective acquisition, retention, and segmentation strategies while leveraging insights from CRM systems. Candidates should have over 5 years of experience in marketing, be proactive, and possess strong analytical skills. This full-time position offers a competitive salary and benefits including 25 days annual leave and discounted tickets.