Remote Learning Marketing Lead for SaaS Credentials

Atlassian; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company is seeking a B2C-savvy marketer to focus on Experience Marketing for SaaS-based learning programs. This role involves creating and executing marketing strategies, engaging diverse learning personas, and driving adoption and certification. The ideal candidate has experience in marketing SaaS programs and a strong understanding of gamification techniques. Atlassian promotes a flexible work environment, allowing employees to choose how they work while ensuring collaboration and innovation.

Benefits

Health and wellbeing resources

Paid volunteer days

Engagement with local community

Qualifications

• Experience marketing SaaS-based learning programs including courses and credentials.
• Deep understanding of how to market to diverse learning personas.
• Experience with milestone-based learning journeys.

Responsibilities

• Build and execute marketing strategies for Learning & Credentialing.
• Champion customer success marketing and user enablement programs.
• Craft persona-driven strategies targeting different user roles.

Skills

Experience marketing SaaS-based learning programs

Understanding of learning personas

Gamification strategies

Cohort testing

Alignment of marketing outcomes with business goals

Tools

LMS platforms

Certification software

Job description

A leading technology company is seeking a B2C-savvy marketer to focus on Experience Marketing for SaaS-based learning programs. This role involves creating and executing marketing strategies, engaging diverse learning personas, and driving adoption and certification. The ideal candidate has experience in marketing SaaS programs and a strong understanding of gamification techniques. Atlassian promotes a flexible work environment, allowing employees to choose how they work while ensuring collaboration and innovation.