Fashion jobs in United Kingdom
Global Consumer and Market Insights Lead, Womenswear & Handbags
Ralph Lauren
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Global Consumer and Market Insights Lead, Womenswear & Handbags
Job summary
A leading luxury brand is seeking a Global Insights Director based in London. This pivotal role focuses on managing research and insights for Womenswear & Handbags, fostering collaboration with marketing and sales teams, and driving consumer-centric strategies to enhance brand performance. Ideal candidates will have a strong background in insights management within luxury retail, coupled with exceptional analytical and leadership skills.
Qualifications
- Proven track record in an insight function, ideally in retail or luxury.
- Exceptional ability to manage agencies and produce impactful stories from data.
- Evidence of driving business change and growth.
Responsibilities
- Manage insights delivery for Womenswear & Handbags.
- Build relationships with agencies to achieve business objectives.
- Conduct analyses to inform marketing and brand strategies.
Skills
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Ralph Lauren
London, United Kingdom
Other
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Yes
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0ee55cb732de
5
14.07.2025
28.08.2025
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Position Overview
Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.
- Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
- Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
- Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’
- Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
- Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
- Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
- Support all global WW & Handbags Board meetings & Long-Range Planning analysis
- Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
- Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
- Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.
Experience, Skills & Knowledge
A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.
Luxury or fashion sensibility.
Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business
Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations
Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.
Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
Curious, proactive, innovative and forward-thinking in their approach.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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