puestos de Catering en United States

Job Description

Description
As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organization, and you will be instrumental in driving successful marketing campaigns focused on targeted content and product marketing initiatives.

Key Responsibilities

1. Content Creation:

• Create, curate, and manage high-quality content across various platforms, including blog posts, videos, social media, newsletters, whitepapers, and case studies.
• Develop content that showcases our market-leading research and data, establishing us as industry thought leaders.
• Devise content strategies and plans, ensuring timely delivery to support marketing campaigns and product launches.
• Collaborate with subject matter experts to extract insights and translate them into engaging content.
• Optimize content for SEO and AI, enhancing search engine rankings and organic traffic.
• Ensure all content aligns with brand messaging and marketing objectives.
• Stay updated on industry trends and continuously seek content strategy improvements.

Lead:

• Work with the demand team to develop content supporting lead acquisition, nurturing, and conversion.
• Implement content marketing strategies to increase brand visibility, engagement, and leads.
• Analyze content performance data to inform future strategies.

Product Marketing:

• Work closely with product teams to understand features and benefits, translating them into compelling marketing messages.
• Develop go-to-market strategies for new product launches, including targeting, positioning, messaging, and promotions.
• Create sales enablement materials such as brochures, presentations, and case studies to support sales efforts.

Internal Education and Collaboration:

• Educate internal stakeholders on the value of content and product marketing.
• Collaborate with sales, research, product, design, and customer success teams to ensure messaging alignment and consistency.

Please note, this role offers flexible working with 4 days in the office and 1 day remote.

Skills, Knowledge & Expertise

• 3-5 years of experience in content or product marketing or related fields.
• Strong writing and editing skills for engaging content creation.
• Proven experience in product marketing, including go-to-market strategies and messaging.
• Experience supporting lead generation campaigns across multiple channels.
• Proficiency with marketing tools such as CMS, social media management, and analytics software.
• Ability to demonstrate and learn AI tools for content creation.
• Strong analytical skills for interpreting data and decision-making.
• Excellent communication and teamwork skills.
• Experience creating sales enablement materials.
• Ability to educate and influence internal stakeholders.
• Creative storytelling skills with attention to detail.

Job Benefits

Join our unique workplace where passion for our industry-leading products is central. Enjoy a diverse, global team environment with social clubs catering to various interests, fostering a collegial atmosphere that promotes work-life balance. Our offices are located in prestigious buildings with amenities like gyms, retail, dining, and accessible public transport.