Website Insight and Analytics Manager

Hargreaves Lansdown; Bristol; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading investment platform in Bristol is seeking a Website Insights & Analytics Manager to drive data-informed decisions across their digital estate. The role focuses on enhancing user experience through web analytics and involves collaboration with various teams to ensure data integrity. The ideal candidate will possess expertise in web analytics platforms and a strong analytical mindset. The position offers flexible working options and a range of employee benefits.

Benefits

Discretionary annual bonus

25 days holiday plus bank holidays

Flexible working options

Enhanced parental leave

Pension scheme up to 11% employer contribution

Private medical insurance

Health care cash plans

Wellbeing support including mental health counselling

Access to fitness provider and wellness coach

In-house barista and deli

Two paid volunteering days per year

Qualifications

• Strong expertise in web analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with A/B testing and conversion rate optimization.
• Solid understanding of tag management systems.

Responsibilities

• Develop and maintain dashboards and reports to monitor KPIs.
• Conduct deep-dive analysis to identify user behavior trends.
• Ensure compliance with data privacy regulations.

Skills

Web analytics platforms expertise

Data visualization tools proficiency

Analytical mindset

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Tag Manager

Job description

Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

The Website Insights & Analytics Manager at Hargreaves Lansdown is a sole contributor role responsible for driving data-informed decision-making across the digital estate. This role focuses on delivering actionable insights through web analytics to enhance user experience, optimize website and app performance, and support strategic business goals. The individual will work closely with stakeholders across marketing, product, and technology teams to ensure data integrity and maximize the value of digital analytics tools. Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We\'re evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO. We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

What you’ll be doing

• Owning and manage the web analytics strategy and implementation across the Hargreaves Lansdown website.
• Developing and maintain dashboards and reports to monitor key performance indicators (KPIs).
• Conducting deep-dive analysis to uncover user behavior trends and identify opportunities for optimization.
• Collaborating with cross-functional teams to define tracking requirements and ensure accurate data collection.
• Providing insights and recommendations to support marketing campaigns, product development, and UX improvements.
• Ensuring compliance with data privacy regulations and internal governance policies.
• Staying current with industry trends and emerging technologies in digital analytics.

About you

• Strong expertise in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Proficiency in data visualization tools like Tableau, Power BI, or Looker.
• Solid understanding of tag management systems (e.g., Google Tag Manager).
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Experience with A/B testing and conversion rate optimization.
• Knowledge of HTML, JavaScript, and web technologies is a plus.
• Self-motivated and capable of working independently in a fast-paced environment.

Working schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Interview process

The interview process for this role will include two stages with a task.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We\'re steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What\'s on offer?

• Discretionary annual bonus * and annual pay review
• 25 days * holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday **
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness provider s and w ellness c oach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• T wo paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.