Web Marketing Analyst

Vertu Motors; Gateshead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading motor retailer in the UK is seeking a talented Analytics Lead to drive Google Analytics reporting and develop actionable insights for the Digital Marketing team. The successful candidate will manage Google Tag Manager, ensure alignment with business objectives, and create dashboards for marketing leadership. This role emphasizes strong analytical skills and offers ongoing training along with a comprehensive benefits package including holiday increases, rewards platform access, and a pension plan.

Benefits

25 days holiday plus bank holidays

Access to online rewards platform

Preferential service rates

Colleague purchase scheme

Share incentive scheme

Pension plan

Enhanced maternity & paternity benefits

Qualifications

• Proven experience developing analytical insight using GA4.
• Strong knowledge of Google Tag Manager.
• Skilled in creating reports and dashboards in BI platforms.
• Ability to summarise and present complex marketing data.

Responsibilities

• Lead on Google Analytics reporting and insight development.
• Manage Google Tag Manager across all group websites.
• Develop and maintain website dashboards for the Digital Marketing team.
• Create actionable web analytics dashboards for the Marketing leadership team.

Skills

Analytical insight using GA4

Google Tag Manager

BI platforms reporting (e.g., Power BI, Looker Studio)

Analytical and problem-solving skills

Google BigQuery

Communication skills

Digital marketing acumen

Job description

Responsibilities

• Lead on Google Analytics reporting, insight development, governance, and self-serve training.
• Manage Google Tag Manager and web call tracking across all group websites.
• Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs.
• Build attribution models and develop KPI targets to support marketing lead and sales plans.
• Provide analytics support for A/B testing, delivering insights for optimisation.
• Create actionable web analytics dashboards for the Marketing leadership team.
• Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs.
• Act as marketing lead on web data governance, documentation, and definition.
• Recommend website performance improvements and support testing initiatives.
• Deliver insight and dashboards for third-party lead generation, working closely with the Head of Marketplace Performance.

Qualifications

• Proven experience developing analytical insight using GA4.
• Strong knowledge of Google Tag Manager.
• Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio).
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.
• Experience working with Google BigQuery.
• Ability to summarise and present complex marketing data into clear, actionable insights.
• Excellent communication skills to build trust and manage stakeholder expectations.
• High level of digital marketing acumen and a customer-focused approach.

Benefits

We invest more in our colleagues' personal development than any other motor retailer. If successful, you'll benefit from ongoing training, career progression, and a comprehensive benefits package, including:

• 25 days holiday (plus bank holidays), increasing with service
• Access to our online rewards platform for cashback and discounts
• Preferential service rates
• Colleague purchase scheme
• Share incentive scheme
• Pension plan
• Enhanced maternity & paternity benefits