Web Content Writer

Forge Holiday Group Ltd; Chester; Hybrid; GBP 24,000; Full time

Job summary

A UK-based holiday group is seeking a Web Content Writer to create inspiring property descriptions that enhance search visibility and drive bookings. This hybrid role requires creativity, attention to detail, and some experience in SEO and digital content creation. You'll work 37.5 hours a week including Tuesday to Saturday and benefit from a supportive culture focusing on growth and development. The salary is £23,809.50 per annum.

Benefits

Annual STIP Bonus Scheme up to 10%

33 days holiday

Extra birthday day off

Paid volunteering days

Enhanced Maternity & Paternity leave

Health cash plan

Gym access at HQ

Training and development opportunities

Exclusive holiday discounts

Qualifications

• Flair for writing and storytelling.
• Ability to meet deadlines under pressure.
• Portfolio of creative work or writing samples.

Responsibilities

• Write and update engaging, SEO-friendly property descriptions.
• Collaborate with the marketing team to support campaigns.

Skills

Storytelling

SEO Best Practices

Attention to Detail

MS Office

Education

Degree in English, Journalism, Creative Writing

Tools

WordPress

Google Analytics

Asana

Excel

Tableau

Job description

Overview

We're looking for a Web Content Writer who is passionate about telling stories and inspiring people to book their next great escape. You'll write compelling, search-engine-optimised property descriptions that bring our holiday homes to life, and help them shine in search results. This is a brilliant opportunity for recent grads or early-career marketers who want to build their skills in digital content, SEO, and conversion-focused writing.

Responsibilities

• Write and update property descriptions that are engaging, accurate, and SEO-friendly
• Utilise keyword research to optimise listings for organic search visibility
• Proofread and polish content to ensure clarity and consistency
• Review customer feedback and ensure listings reflect real guest experiences
• Collaborate with the wider marketing team to support campaigns and content strategy
• Use tools like Asana, Tableau, WordPress, Excel, and our in-house CMS to manage and measure your work

Requirements

• A flair for writing and storytelling
• Experience with MS Office and a keen eye for detail
• Ability to work under pressure and meet deadlines
• A degree in a relevant subject (e.g. English, Journalism, Creative Writing) or equivalent experience
• A portfolio of creative work or writing samples
• Bonus points for experience with SEO best practices, Google Analytics, WordPress or other CMS platforms, and a passion for travel and UK destinations!

Role Details

• Salary - £23,809.50 per annum
• Location - Hybrid working with 2+ days/week in our Chester HQ
• Working Hours - 37.5 hours per week, Tuesday to Saturday, 09:00 - 17:30
• Culture - Creative, collaborative, and full of fresh ideas
• The Work - Writing that inspires bookings and drives performance
• Growth - Training, mentoring, and career pathways in digital marketing

Benefits

• Annual STIP Bonus Scheme - up to 10% of your salary
• 33 days holiday (incl. bank hols) + extra days for long service
• Your birthday off
• 2 paid volunteering days
• Enhanced Maternity & Paternity leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• B Corp certified - we care about people & planet
• Exclusive holiday discounts for you, friends, and family
• Wellbeing perks, gym access at HQ, health cash plan
• Hybrid working & on-site parking
• Training & development to keep you growing