Web Content Manager

Hurtigruten; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global travel company seeks a Web Content Manager for a maternity cover role. The ideal candidate will shape and execute a global web content strategy that strengthens SEO performance and maintains brand voice across markets. Responsibilities include managing the content roadmap, collaborating with SEO specialists, and ensuring high-quality content delivery. This fixed-term position offers a hybrid working environment, fostering professional growth and opportunities for personal development.

Benefits

Professional development opportunities

Staff travel rates on ships

Dynamic and inclusive work environment

Qualifications

• Proven experience in web content, content strategy or SEO-focused roles.
• Experience working with CMS platforms, ideally Contentful.
• Strong copywriting, editing and content planning skills required.

Responsibilities

• Own and deliver the global web content roadmap.
• Collaborate with the SEO Lead on content gaps and optimization.
• Lead on-page SEO strategy for effective content placement.

Skills

Web content experience

SEO knowledge

Content planning skills

CMS experience

Copywriting and editing skills

Google Analytics knowledge

Problem-solving mindset

Tools

Contentful

Power BI

Job description

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Role purpose

As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets.

This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.

Key responsibilities

• Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy
• Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets
• Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs
• Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives
• Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale
• Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy
• Monitor content performance and use insights to inform ongoing planning and optimisation
• Ensure web content is accurate, localised and aligned with SEO and commercial objectives

Experience & skills

• Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment
• Experience working with CMS platforms (Contentful preferred)
• Strong copywriting, editing and content planning skills
• Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs
• Solid understanding of SEO principles, keyword research and on-page optimisation
• Experience using analytics tools such as Google Analytics and Power BI

Personal attributes

• Highly organised with strong stakeholder management skills
• Detail-oriented with a strong commitment to content quality and brand consistency
• Strategic thinker with the ability to balance long-term vision and short-term commercial priorities
• Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams
• Proactive problem-solver with a solutions-focused mindset

What we offer

• A dynamic and inclusive work environment where your ideas are valued
• Opportunities for professional and personal development
• Staff travel rates on our ships for you and your family
• Hybrid working arrangements, with a minimum of two days per week in the office to support work-life balance
• A competitive benefits package

Why join us

• Join a global E-Commerce team where your work has real commercial impact across multiple markets
• Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion
• Work closely with experienced specialists across SEO, Creative, Digital and Technology teams
• Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment
• Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement
• Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure