Web Analytics Lead: GA4, GTM & Insights Champion

Vertu Motors; Gateshead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading motor retailer in the UK is seeking a talented Analytics Lead to drive Google Analytics reporting and develop actionable insights for the Digital Marketing team. The successful candidate will manage Google Tag Manager, ensure alignment with business objectives, and create dashboards for marketing leadership. This role emphasizes strong analytical skills and offers ongoing training along with a comprehensive benefits package including holiday increases, rewards platform access, and a pension plan.

Benefits

25 days holiday plus bank holidays

Access to online rewards platform

Preferential service rates

Colleague purchase scheme

Share incentive scheme

Pension plan

Enhanced maternity & paternity benefits

Qualifications

• Proven experience developing analytical insight using GA4.
• Strong knowledge of Google Tag Manager.
• Skilled in creating reports and dashboards in BI platforms.
• Ability to summarise and present complex marketing data.

Responsibilities

• Lead on Google Analytics reporting and insight development.
• Manage Google Tag Manager across all group websites.
• Develop and maintain website dashboards for the Digital Marketing team.
• Create actionable web analytics dashboards for the Marketing leadership team.

Skills

Analytical insight using GA4

Google Tag Manager

BI platforms reporting (e.g., Power BI, Looker Studio)

Analytical and problem-solving skills

Google BigQuery

Communication skills

Digital marketing acumen

Job description

A leading motor retailer in the UK is seeking a talented Analytics Lead to drive Google Analytics reporting and develop actionable insights for the Digital Marketing team. The successful candidate will manage Google Tag Manager, ensure alignment with business objectives, and create dashboards for marketing leadership. This role emphasizes strong analytical skills and offers ongoing training along with a comprehensive benefits package including holiday increases, rewards platform access, and a pension plan.