Vice President of Growth

Hilo by Aktiia; United Kingdom; Hybrid; GBP 100,000 - 150,000; Full time

Job summary

A leading med-tech scale-up in the UK seeks a VP Growth to lead their growth strategy. This role involves owning the customer journey, leading integrated marketing initiatives, and managing the commercial budget. Candidates should have over 10 years in senior marketing roles with proven success in scaling businesses. The position offers competitive compensation and an opportunity to work in a high-impact environment focused on transforming cardiovascular health.

Benefits

Competitive compensation

Equity program

Diverse and talented team

Qualifications

• 10+ years in senior marketing, growth, or commercial leadership roles.
• Proven success building and scaling growth stories.
• Strong financial acumen - experience in forecasting and budgeting.

Responsibilities

• Own the full customer journey from awareness to conversion.
• Lead integrated growth across multiple marketing channels.
• Develop and manage the commercial and marketing budget.

Skills

Growth Strategy

Performance Marketing

Data Analytics

Leadership

Budget Management

Tools

Predictive Analytics

Machine Learning

Job description

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About Hilo By Aktiia

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure. Our mission is to make this a reality by developing tech to help people control their blood pressure. We are a venture-backed scale-up company, having raised over $96M from investors in Europe and the United States. Our technology - rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM) - is the world's only medically accurate, continuous blood pressure monitor that is cuffless in daily life in the consumer space. Validated through extensive clinical trials and CE Marked as a Class IIa medical device, our solution is now available in 12 countries. We are a hybrid/remote-first company, with Headquarters in Neuchâtel, Switzerland, united by our passion for impact and innovation.

Role Overview

We're looking for an exceptional commercial leader — part strategist, part operator — who can turn a category-defining product into a household name. As VP Growth, you will own the entire growth engine: from awareness to acquisition, retention, and lifetime value. You'll scale our business efficiently and intelligently — not through headcount, but through precision, automation, and AI-driven performance. This is a career-defining opportunity for a proven operator who has already built and scaled successful consumer or tech businesses, and now wants to do it again with a product that can change millions of lives. As a medical product, precision, compliance, and flawless execution are non-negotiable. Every campaign, every touchpoint, and every decision must reflect the same rigor and reliability as the product itself.

Core Responsibilities

Commercial Growth Leadership

• Own the full customer journey — from awareness to conversion, retention, and advocacy.
• Lead integrated growth across SEO, Paid Search, Paid Social, PR, CRM, and Affiliate channels.
• Combine performance, brand, and conversion optimization into one cohesive growth strategy.
• Overlook our B2B acquisition funnel from incoming leads to sealed deals that are handed over to our operations teams.
• Own pricing and market expansion strategy and execution.
• Represent the commercial function within the leadership team — driving clarity, accountability, and alignment around business priorities.
• Act as the voice and owner of commercial performance at the executive level.

Strategy, Forecasting & Budget Ownership

• Develop, own, and manage the commercial and marketing budget, ensuring efficient capital allocation across channels and markets.
• Build and continuously improve forecasting models for revenue, acquisition, and retention performance.
• Deliver accurate monthly and quarterly forecasts tied to key business metrics.
• Drive budget discipline, ROI measurement, and financial accountability across the commercial organization.

AI-Driven Marketing Operations

• Place AI and data at the core of how marketing decisions are made and executed.
• Use predictive analytics, automation, and machine learning to optimize targeting, creative testing, and retention strategies.
• Operate with a small, high-impact team that leverages technology to achieve scale.

Brand Vision & Creative Direction

• Define and elevate the brandʼs narrative and emotional impact.
• Translate medical credibility and scientific validation into trust, desire, and differentiation.
• Build a brand that customers love, physicians respect, and competitors canʼt replicate.

Channel & Distribution Excellence

• Oversee all commercial channels, including the website, webshop, Amazon, Galaxus, and emerging retail partners.
• Ensure third-party channels are fully stocked, compliant, and optimized for growth.
• Drive continuous improvement in conversion rate and customer experience.
• Build and manage high-value external partnerships and agency relationships to maximize commercial output.

Leadership, Team & Culture

• Build a "Navy SEAL" team: small, specialized, high-performing, and mission-aligned.
• Hire, develop, and retain top talent across key commercial disciplines.
• Instill a culture of accountability, speed, and continuous learning.
• Collaborate across Product, Medical, and Operations to ensure flawless execution in a regulated environment.
• Take full accountability for commercial results — treating the commercial function as your own business.

Requirements

Background & Experience

• 10+ years in senior marketing, growth, or commercial leadership roles — ideally in consumer tech, health tech, or e-commerce.
• Proven success building and scaling at least one (ideally two) significant growth stories that created substantial enterprise value.
• Deep knowledge of performance marketing, funnel optimization, and CRO.
• Strategic understanding of brand building and creative development.
• Highly data- and AI-literate: experienced with automation, analytics, and decision systems.
• Strong financial acumen — experience in forecasting, budgeting, and commercial planning.
• Skilled in leading compact, expert teams and managing external partners effectively.
• Med-tech experience is a plus, but operational and commercial excellence matter most.

Key KPI´s

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Revenue growth and profitability
• Forecast accuracy and budget adherence
• Channel performance (SEO, Paid, CRM, Affiliate)
• Conversion and retention rates
• Brand awareness and preference in key markets
• Team effectiveness and velocity

What Success Looks Like

• After the first year in this role, our business has doubled or more, while CAC remains stable or lower — driven by strong referral mechanisms and repeat customer engagement.
• The brand is widely recognized in our key markets, built on credibility, consistency, and emotion.
• We have a solid, scalable strategy for continued growth, with forecasting and budget models that drive predictability and control.
• You’ve built a high-performance team and partner ecosystem that operates with precision, agility, and accountability.

What Makes You A Great Fit

Move the Needle

• You focus on what truly drives impact for our customers and company.
• You use data and clarity to guide your decisions and prioritize what matters most.
• You push boundaries with bold, thoughtful innovation and hold yourself accountable for results.

Move Fast, Learn, Refine

• You work with urgency and purpose, balancing speed with high quality.
• You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly.
• You take ownership, act hands-on, and always look for smarter, faster ways to get things done — including leveraging AI and new tools.

Team First

• You put the team above individual interests, building trust through openness and respect.
• You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions.
• You act as an owner, stepping in when needed and doing what's necessary for the team's success.

Benefits

Why Join Us?

• Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story.
• Work on a mission that matters: transforming cardiovascular health at global scale.
• Be part of a high-impact, fast-growing, and venture-backed scale-up company.
• Collaborate with a diverse, passionate, and talented team.
• Competitive compensation and equity program, and other benefits (depending on location).

Ready to Move the Needle?

If you are passionate about making a meaningful impact in people's lives and excel in an environment where individuals take ownership and are committed to delivering results, we are happy to receive your application. Develop the company through your own ideas and initiatives.